‘Elegant’ classic car show returns to Chateau Elan this month


Every concours — with its elegant atmosphere and its multi-million dollar classic cars — is already unlike most auto shows.

But the 2017 Atlanta Concours d’Elegance, which returns to Braselton’s Chateau Elan later this month for its second annual event, wants to be unlike anything else within that world, too.

Big, sure. Iconic, renowned, enviable? Absolutely. But also refined — and not too crowded.

“We want to be the Masters of the concours world,” co-founder Bill Wallet said this week, referencing the iconic golf tournament in Augusta.

The event will take place Sept. 30 and Oct. 1 on the fairways of Chateau Elan. Featured will be more than 150 classic cars from the early 1900s and later, all looking as they did the day they were made.

In addition to well-known high-end brands like Rolls Royce, Bentley and Aston Martin, there will be some rare automobiles on display. There will be the first-ever gathering of owners of Loziers, a vintage early-1900s touring car with very few specimens remaining.

The crown jewel of the show is likely to be a 1937 Mercedes 540K — an elegant automobile that’s valued north of $9 million.

The concours’ cars are “very, very rare and very expensive,” Wallet said.

That’s the case at most concours events. But, again, Wallet and crew want theirs to be much more.

So they’ll cap their attendance [at an undisclosed number] to keep things less crowded, so visitors can spend more time actually experiencing the cars.

They’ve partnered with the Atlanta Food Truck Association to bring in a handful of the city’s best vendors. There’s also an opportunity for visitors to drive quarter-million-dollar cars.

Organizers expect between 6,000 and 8,000 guests but the event’s success, Wallet said, will not be measured by its size.

“It’s the quality of the event and the kind of cars we attract,” he said.

Visit atlantaconcours.org for more information and to purchase tickets.

MYAJC.COM: REAL JOURNALISM. REAL LOCAL IMPACT.

The AJC's Tyler Estep keeps you updated on the latest happenings in Gwinnett County government and politics. You'll find more on myAJC.com, including these stories:

Never miss a minute of what's happening in Gwinnett politics. Subscribe to myAJC.com.



Reader Comments ...


Next Up in Go Guide

Website for genealogy research pulls together all things DNA related
Website for genealogy research pulls together all things DNA related

Blaine Bettinger is a nationally known experts on DNA for genealogy purposes and author of books and webinars on the subject. Now, he’s launched DNA Central. The membership-based website brings together in one place DNA news, tests, discounts and much more. It costs $99 for an annual subscription, or you can test it out at a $9.99 monthly rate...
What you need to know before visiting Atlanta's High Museum of Art 
What you need to know before visiting Atlanta's High Museum of Art 

Atlanta's High Museum of Art is the leading art museum in the Southeast, housing a large permanent collection of more than 15,000 works ranging from ancient to contemporary. The museum has a particularly diverse array of highlights, including American and European paintings and sculptures, one of the largest collections of civil rights-era prints in...
Your guide to the Fabulous Fox Theatre
Your guide to the Fabulous Fox Theatre

As one of the most cherished city landmarks, The Fox Theatre is more than just a building, it's an experience. Listed on the National Register of Historic Places, the exquisite architecture and stunning decor inside The Fox transports guests to the temples of Ancient Egypt, palaces of the Far East and into elaborate Arabian mosques. Discover the...
Allman Brothers Band guitarist Dickey Betts suffers brain injury
Allman Brothers Band guitarist Dickey Betts suffers brain injury

It’s been a rough couple of years for former Allman Brothers Band members.  Both bandleader Gregg Allman and drummer Butch Trucks died in 2017, and now, guitarist Dickey Betts is undergoing surgery following what has been called a “freak accident.”  The Florida-based Rock and Roll Hall of Famer who wrote some of the...
This Life: Atlanta attorney forsakes his dream job to help immigrants
This Life: Atlanta attorney forsakes his dream job to help immigrants

After five years of practicing law at two of the country’s premier firms, Chris Richardson had finally landed his dream job as a U.S. diplomat. Not only was he able to travel the world, he could serve his country, assisting American citizens abroad in danger and interviewing visa applicants seeking to visit or reside in the United States. He...
More Stories