Gwinnett is rebranding itself — and county leaders want your input


Gwinnett County is looking for a (figurative) replacement for its old “Success Lives Here” water towers — and it wants the public’s help. 

The county is in the process of a rebranding effort and recently launched a new, brief online survey that will be available to the public through July 14. 

“This is the last stage of the stakeholder input,” Gwinnett spokesman Joe Sorenson said. “It's a high level survey designed to validate the most common themes that came out of our focus groups.”

MORE ON MYAJC.COM: Now or never? Is it do-or-die time for transit expansion in Gwinnett? 

MORE ON MYAJC.COM: How about a Beltline-type path connecting Gwinnett’s southern cities?

Among the questions on the survey — which can be found here — is one that asks locals to rank the “most important themes to be portrayed in the new, global Gwinnett County identity.” The many themes listed include “open for business,” “inclusive diversity” and “history/heritage.” 

The county’s iconic water towers — which welcomed travelers on I-85 with their messages of “Gwinnett is Great” and “Success Lives Here” — were torn down in 2010. The county (likely) won’t be building any large structures this time around, but it went public with a desire to rebrand itself last summer. 

The general idea is to come up with a new icon or slogan before the county’s bicentennial, which is in 2018.

Once a sleepy, almost entirely white community, Gwinnett is now a majority-minority county with more than 900,000 residents. It’s projected to be the state’s most populous county by 2040.

MYAJC.COM: REAL JOURNALISM. REAL LOCAL IMPACT.

The AJC's Tyler Estep keeps you updated on the latest happenings in Gwinnett County government and politics. You'll find more on myAJC.com, including these stories:

Never miss a minute of what's happening in Gwinnett politics. Subscribe to myAJC.com.

In other Gwinnett news:


Reader Comments ...


Next Up in Local

Q&A on the News

Q: The president referred to Haiti and certain African countries as “s**thole countries,” and that particular expletive was spoken on national TV networks. Since when can that particular expletive be spoken on television? —Richard H. Siegel, Atlanta A: Federal law prohibits obscene, indecent and profane content from being broadcast...
Police: 4 children shot at park near Florida high school
Police: 4 children shot at park near Florida high school

Four children were shot Sunday at Willows Park near Evans High School, the Orlando Police Department said. Someone called 911 to report that three gunmen shot at a crowd at 3101 Willow Bend Blvd. around 6:15 p.m., police said. Three teenage girls who were shot in the leg were taken to a hospital. Police said a fourth victim went to a hospital later...
ALDI announces opening for DeKalb store — and you can get free stuff
ALDI announces opening for DeKalb store — and you can get free stuff

ALDI, the grocery store chain, is opening its newest metro Atlanta location near Decatur on Feb. 1. Located at 1669 Scott Boulevard, it is part of a $3.4 billion investment plan to expand to 2,500 stores nationwide by the end of 2022. ALDI has more than 1,600 stores in 35 states, the company said. To celebrate the opening there’s a ribbon-cutting...
Get a free Chick-fil-A biscuit at metro Atlanta locations Tuesday
Get a free Chick-fil-A biscuit at metro Atlanta locations Tuesday

Hope you’re hungry. Chick-fil-A is giving away free chicken biscuits Tuesday morning at its metro Atlanta locations. READ | Where to find winter farmers markets in metro Atlanta From the time the chicken restaurant opens its doors until breakfast service ends at 10:30 a.m., you can get a free chicken biscuit, no purchase necessary. You must...
$1.2 million lottery winner bought Fantasy 5 ticket in Jonesboro
$1.2 million lottery winner bought Fantasy 5 ticket in Jonesboro

A Georgia Lottery player is now a millionaire after the Fantasy 5 drawing Saturday, officials said. The winning numbers, 1-22-30-35-37, matched a ticket sold at a QuikTrip in the 8100 block of Tara Boulevard in Jonesboro, spokeswoman Nia Roberts said in a news release.  The ticket’s total prize was $1,260,854 and the winner claimed the jackpot...
More Stories