Gwinnett is rebranding itself — and county leaders want your input


Gwinnett County is looking for a (figurative) replacement for its old “Success Lives Here” water towers — and it wants the public’s help. 

The county is in the process of a rebranding effort and recently launched a new, brief online survey that will be available to the public through July 14. 

“This is the last stage of the stakeholder input,” Gwinnett spokesman Joe Sorenson said. “It's a high level survey designed to validate the most common themes that came out of our focus groups.”

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Among the questions on the survey — which can be found here — is one that asks locals to rank the “most important themes to be portrayed in the new, global Gwinnett County identity.” The many themes listed include “open for business,” “inclusive diversity” and “history/heritage.” 

The county’s iconic water towers — which welcomed travelers on I-85 with their messages of “Gwinnett is Great” and “Success Lives Here” — were torn down in 2010. The county (likely) won’t be building any large structures this time around, but it went public with a desire to rebrand itself last summer. 

The general idea is to come up with a new icon or slogan before the county’s bicentennial, which is in 2018.

Once a sleepy, almost entirely white community, Gwinnett is now a majority-minority county with more than 900,000 residents. It’s projected to be the state’s most populous county by 2040.

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