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Silicon Valley company expands operations to North Fulton


Alpharetta has been trying to make the nickname “Technology City of the South” stick.

Monday’s announcement — that a tech company from Silicon Valley is expanding to the city north of Atlanta — will help with that.

Worthix, a scientifically designed technology aimed at determining customer wants and behavior, announced that they are opening up a new location in Alpharetta that will encompass its marketing, sales and customer success teams, along with, operations and finance departments. Worthix is the latest to join the 600-plus tech companies that call the north Fulton city home.

WATCH: Check out this time lapse video of Avalon’s expansion

The company’s CEO, Guilherme Cerqueira, said Alpharetta was attractive to him because of the large talent pool of qualified personnel, the low cost of owning and operating a business in the city and the overall quality of life in the area.

“Alpharetta allows startups to have the best of these three factors,” he said.

ALPHARETTA: Kobi Simmons declares for NBA Draft

Alpharetta Mayor David Belle Isle said Worthix choosing to come to Alpharetta “is a testament to Alpharetta’s strength as a technology destination.”

Some of Worthix’s customers include Chevron, 3M, Vivo and IBM.

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Cobb County restaurant inspection scores

Cobb County • El Nopalito, 840 Barrett Parkway, Kennesaw. 83/B • Mirko Pasta, 1281 Johnson Ferry Road, Marietta. 73/C • Nik’s Place, 645 Whitlock Ave., Marietta. 85/B • Red Sky Tapas & Bar, 1255 Johnson Ferry Road, Marietta. 94/A • Tacos La Villa, 2415 Cobb Parkway, Smyrna. 100/A
DeKalb County restaurant inspection scores

DeKalb County • El Coyote, 3160 Chamblee Dunwoody Road, Chamblee. 86/B • The Earl, 488 Flat Shoals Ave., Atlanta. 85/B • The Midway Pub, 552 Flat Shoals Ave., Atlanta. 84/B • Union Hill Restaurant, 5336 Peachtree Road, Chamblee. 88/B • Wild Wing Café, 4788 Ashford Dunwoody Road, Dunwoody. 80/B
Douglas County restaurant inspection scores

Douglas County • Applebee’s, 550 Thornton Road, Lithia Springs. 97/A • Hunan Chinese Restaurant, 6105 Fairburn Road, Douglasville. 75/C • Marlene’s, 3064 Emery Circle, Austell. 98/A • Ruby Tuesday, 642 Thornton Road, Lithia Springs. 93/A • Sweet Azur Restaurant, 4095 Bankhead Highway, Douglasville. 96/A
Gwinnett County restaurant inspection scores

Gwinnett County Mimi’s Café, 1880 Mall of Georgia, Buford. 87/B Mizumi Ramen, 1611 Satellite Blvd., Duluth. 83/B Shane’s Rib Shack, 1911 Grayson Highway, Grayson. 86/B Sushi Ya, 2106 Pleasant Hill Road, Duluth. 91/A The Barn Smokehouse, 5364 Lawrenceville Highway, Lilburn. 81/B
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