Seven years into the experiment that is the Gwinnett Braves, the numbers make it clear: The county built it. They have not come.
Attendance at the minor league ball club is second-to-last in the league, down more than a third since the team came to northern Gwinnett in 2009. None of the planned shops or restaurants has materialized. Naming rights for the ballfield brought in half of what was expected.
“They made every mistake possible,” said J.C. Bradbury, a professor of sport management and economics at Kennesaw State University.