What Minnesota’s Super Bowl stats portend for Atlanta


Numbers released by the Minnesota Super Bowl Host Committee provide a pretty good measure of what Atlanta can expect when the big game comes here next year. 

The Minnesota committee said Super Bowl Live, the 10-day outdoor festival that preceded the Feb. 4 game in Minneapolis, drew total attendance of 1.055 million people. That included 235,000 on the peak day, the eve of the game.

The committee also said some 10,000 local volunteers helped with various Super Bowl events and functions, working a total of 33,000 shifts and 185,000 hours. 

Among other statistics tallied and released by the Minnesota host committee: 

48: Bands and artists who performed in free concerts at Super Bowl Live. 

150: Super Bowl-related events held in the Minneapolis-St. Paul area. 

1,420: Total miles that 10,000 people collectively traveled in ziplines that were part of the downtown festival.

1,630: Private jet arrivals at Minneapolis-St. Paul airports during Super Bowl week. 

5,800: Media members, from 25 countries, who were credentialed to cover the game and related events. 

1.4 million: Visitors to Mall of America, site of NFL Fan Gallery, in the 10 days before the game.

The committee hasn’t yet released a figure for the game’s economic impact on the area. The figure, reportedly still being calculated, is sure to be debated by economists.

The Super Bowl spectacle comes to Atlanta next year for the first time since 2000.

An event similar to Minnesota’s Super Bowl Live will be held here, almost certainly in and around Centennial Olympic Park, leading up to Super Bowl 53 at Mercedes-Benz Stadium on Feb. 3, 2019. Atlanta’s version of Super Bowl Live is expected to include concerts, fireworks shows and other activities, although the NFL won’t finalize plans until spring or summer. 

Some elements of Minnesota’s festival, such as ice castles, snowmobile stunts and sleigh rides, obviously won’t be repeated here. Nor will the virtual-reality trip to “Mars and back” that was a highlight of Super Bowl Live in Houston a year ago. But yet-undetermined attractions will take their places. 

Atlanta’s host committee plans to match Minnesota’s volunteer force of 10,000, with recruitment to begin in the coming months. 

In addition to Super Bowl Live, events will include interactive indoor theme park Super Bowl Experience, which likely will be held in the Georgia World Congress Center, and Super Bowl Opening Night, the event formerly known as Media Day and likely to be held in Philips Arena.


Reader Comments ...


Next Up in Sports

Hawks view Antonius Cleveland as long-term prospect
Hawks view Antonius Cleveland as long-term prospect

Hawks rookie guard Antonius Cleveland is scheduled to be cleared for on-court activities early next week. The Hawks plan to sign him to a second 10-day contract when his current one expires and, if all goes well, eventually offer him a contract for next season.  Following that plan the Hawks at minimum would get to work with Cleveland through...
Atlanta Motor Speedway moves up start time of Sunday’s race
Atlanta Motor Speedway moves up start time of Sunday’s race

With rain forecast for race day, Atlanta Motor Speedway officials announced an hour earlier start time for Sunday’s Folds of Honor QuikTrip 500. The scheduled drop of the green flag is now 1 p.m., as opposed to the original 2 p.m. start time. That subsequently moves up the scheduled start time for all the pre-race events. Gates will open now...
7A basketball: Predictability to give way to blockbusters
Two rounds are done in the state basketball tournament, and now it’s about to get interesting in Class AAAAAAA. Rounds one and two have been predicable. This blog correctly forecast seven of the eight quarterfinalists in both the boys and girls brackets. That’s a testament to predictability, not the predictor.  The boys’ elite...
USC releases statement on Chimezie Metu, Bennie Boatwright
USC releases statement on Chimezie Metu, Bennie Boatwright

USC forward Chimezie Metu will play on Saturday versus Utah, the school announced. Metu’s name is allegedly on FBI investigation documents indicating that he and or his family received benefits illegal payments as a reward for signing a scholarship to play basketball at USC. Metu and Bennie Boatwright are two...
Rutgers’ offensive linemen tried curling — it didn’t go too well
Rutgers’ offensive linemen tried curling — it didn’t go too well

Offensive linemen can be surprisingly graceful — just not when you ask then to glide 42-pound stones across ice. Offensive linemen from Rutgers’ football team gave curling a shot this week, but it didn’t go too well for the Scarlet Knights. A video produced by the Players’ Tribune showed the linemen sliding and sweeping...
More Stories