Hawks will reduce concessions prices at Philips Arena

Add the price lists at the concession stands to all the other things being rebuilt at Philips Arena. 

When the arena, currently closed for a massive renovation, reopens for the Hawks’ season, prices will be reduced by an average of about 50 percent on 11 popular food and beverage items, Hawks CEO Steve Koonin said. 

Taking a page from the Falcons’ playbook at Mercedes-Benz Stadium, the Hawks organization will adopt what it calls “fan-friendly” pricing at Philips’ concession stands. 

Bags of chips will be priced at $1; candy, jumbo pretzels and bottled water at $2; french fries, hot dogs, nachos and bottled soda at $3; pizza slices, bottomless popcorn and soft drinks with unlimited refills at $4. 

Those prices are lower than fans are accustomed to paying at most pro sports venues. Some of the prices match what the Falcons have done at Mercedes-Benz Stadium, although others don’t go quite as low. (Hot dogs and refillable soft drinks are $2 at MBS.) 

Philips Arena’s new prices will be in effect for all Hawks games and for concerts and all other events there, Koonin said. 

“Give great credit to the Falcons: Their concession pricing really became something that the consumers loved, including me as a consumer,” Koonin said. “And we started talking about it and … decided that in order to signify this is a new building and a new day, we should go with the new pricing. You can get two slices of pizza and a drink for $10.” 

He said items on the “value menu” will complement the arena’s “wide assortment of premium food options.” 

A $5 beer also will be added to the menu at Philips.

Koonin, like Falcons executives, thinks lower concessions prices will become a trend that spreads across pro sports. He cited the Masters golf tournament for pioneering the concept. 

Based on the Falcons’ experience, Koonin expects Philips Arena’s new pricing to result in an increase in sales volume, albeit at a lower profit margin. 

“We’re going to make less on concessions but grow our customer satisfaction, which is very important,” he said. 

Hawks officials said speed of service at concession stands will increase as part of the arena’s makeover. They said there will be a 71-percent increase in points of sale, nearly 40 percent more beer taps and new line designs and self-serve stations. 

Philips Arena has been closed since April 22 for the last and largest phase of its $192.5 million makeover, which Hawks officials have frequently described as a “roofline to baseline” transformation of the building. 

Contractors are scheduled to turn the arena back over to the Hawks organization Oct. 15, and Koonin said the project remains “on schedule and on budget.”

Reader Comments ...

Next Up in Atlanta Hawks

No move from power forward for Hawks’ Collins
No move from power forward for Hawks’ Collins

John Collins has been a power forward much of his basketball career. It appears he will remain in the role as he begins his second NBA season with the Hawks. Under head coach Mike Budenholzer, the power forward and center were described as interchangeable positions as there was an emphasis on spacing and the 3-point shot. With new head coach Lloyd...
Lin progressing; Pierce won’t name starting point guard
Lin progressing; Pierce won’t name starting point guard

Lloyd Pierce smiled at the attempt to tip his hand. The Hawks coach is not saying who will be the team’s starting point guard when the 2018-19 NBA season begins. Or perhaps he doesn’t know yet. On the roster are veteran Jeremy Lin and first-round draft pick Trae Young. Lin is coming back from a ruptured patella tendon of the right knee...
Dedmon, Anderson not cleared for Hawks training camp
Dedmon, Anderson not cleared for Hawks training camp

The Hawks will be without Dewayne Dedmon and Justin Anderson when training camp begins next week as each returns from an injury. Dedmon suffered an avulsion fracture in his left ankle during a workout on Aug. 27. The injury was discovered following an X-ray and MRI exam. The center was placed in a walking boot following the diagnosis. Following a re-evaluation...
Hawks sign Aldrich for training camp roster maximum 20 players
Hawks sign Aldrich for training camp roster maximum 20 players

The Hawks will bring a maximum 20 players to training camp next week. The team signed free-agent center Cole Aldrich to a training camp deal on Tuesday for the final spot. The roster consists of 15 players under guaranteed contracts along with two-way players Alex Poythress and Jaylen Adams. R.J. Hunter and Thomas Robinson previously agreed to training...
NBA relaxes sneaker rule for 2018-19 season
NBA relaxes sneaker rule for 2018-19 season

Keep your eyes on the court in 2018. Not the ball, the shoes. The NBA has relaxed its sneaker policy for the upcoming season, allowing players to wear shoes of any color for all games.  Players had been required to don shoes with black, white or team colors. Exceptions were made for a few “theme games,” including the All-Star Game...
More Stories