Stansbury ‘not against’ athletes profiting off name, likeness


To the circle of leaders in college athletics who believe that athletes should be able to profit from the use of their name, image and likeness, add Georgia Tech athletic director Todd Stansbury. With a caveat.

“I’m not against student-athletes being able to use their likeness, or whatever the terminology is, but I wouldn’t want to do it until we were able to ensure that we would protect it from abuse,” Stansbury told the AJC.

The issue of whether college athletes can be compensated apart from their scholarship for what is known as NIL (name, image and likeness) has come to the forefront in college athletics. For example, proponents believe that a college athlete should be able to sell his or her autograph or be paid to endorse a brand of apparel. NCAA rules prohibit athletes from being compensated for such activities. 

Stansbury positioned himself as being OK with that possibility, and more concerned with the logistics of it.

“My big thing is, how do we make sure that it doesn’t get abused,” he said. “And that to me, I think, is the thing that concerns me the most, is how do we ensure that some big donor isn’t behind the fact that this kid just got (an exorbitant sum of money) signing his autograph, and those types of things.”

Support for what is termed the Olympic model has grown. While NCAA president Mark Emmert testified in 2014 in a federal trial his objections to college athletes profiting from name, image and likeness, he said in March that the Olympic model is “well deserving of serious consideration inside the context of college sports.”

Former Secretary of State Condoleezza Rice, who chaired an NCAA commission on college basketball in the wake of the FBI’s investigation into corruption in the game, said that she believed that athletes should be able to benefit from NIL usage, although legal parameters needed to be set.

It is seen as a possible alternative to the push for college athletes to be paid by the colleges themselves, an alternative that the schools steadfastly oppose. Asked if the Olympic model was where college sports was headed, Stansbury said he didn’t know.

“It’s going to be interesting to see what happens with some of these lawsuits,” he said, referring to lawsuits against the NCAA challenging athletes’ compensation limits. “A lot of moving parts, that’s for sure.”


Reader Comments ...


Next Up in Sports

Ohio State golfer Will Grimmer finishes impressive run at US Open
Ohio State golfer Will Grimmer finishes impressive run at US Open

4-star 2020 power forward Day’ron Sharpe commits to North Carolina
4-star 2020 power forward Day’ron Sharpe commits to North Carolina

North Carolina secured its first commit of the 2020 class on Sunday night. Day’ron Sharpe, a power forward from Winterville (N.C.) South Central, pledged to Roy Williams and the Tar Heels, as first reported by Inside Carolina. Though not currently ranked by 247Sports, Sharpe is considered a 4-star recruit ...
Arkansas lays down a Texas-sized whupping on Horns at College World Series
Arkansas lays down a Texas-sized whupping on Horns at College World Series

With apologies to the science of geology, baseball is also just about pressure and time. That’s all it takes, really: pressure and time. That and a big dadgum hit. Arkansas advanced to the second round of the College World Series on Sunday by following the science. The Razorbacks put a slow burn on Texas before the avalanche...
Texas-sized letdown: Longhorns lose in weather-delayed CWS opener
Texas-sized letdown: Longhorns lose in weather-delayed CWS opener

Arkansas turned the tables on Texas all season. The Razorbacks did it again on Sunday. Texas traditionally has dominated the series between the two old Southwest Conference blood rivals with a 54-28 edge coming into the season. But Arkansas returned the favor – and then some – in their College World Series opener. The Razorbacks...
U.S. Open even better second time around for Koepka  
U.S. Open even better second time around for Koepka  

Brooks Koepka is U.S. Open champion. Repeat, Brooks Koepka is U.S. Open champion. Just in case you didn’t get the message the first time, when Koepka went to Erin Hills in Wisconsin in 2017 and bludgeoned the Open field, he showed up at Shinnecock Hills Sunday and, in a little different method, did it all over again. OK, we get it.  Mr....
More Stories