Bears weren’t the only thing being built at Build-A-Bear Workshop locations today. Eager customers built long lines too.
The workshop held a ‘Pay Your Age’ day, where you pay an amount equal to your age for one of the company’s stuffed animals, which can cost over $50.
At the Cumberland Mall Build-A-Bear location in Cobb County, the line extended from the store, around the corner and to a mall entrance. Customers were only allowed into the workshop in small groups to prevent overcrowding.
Fran Dear, a Cobb County mom of two, said she had been at Cumberland Mall since 9:20 Thursday morning. She said she decided to take her two girls to get stuffed animals after hearing about the event from a friend. Fran and her daughters were still in line after noon.
“It was my daughter’s birthday yesterday, so we figured we might as well do that and we came over,” said Dear.
Long waits were also reported at the five other Georgia locations.
Parents bring their kids to Build-A-Bear to pick a stuffed animal they like, fill it with cotton and dress it up to their liking. Animals range from typical teddy bears to Pokémon characters.
After receiving what they call an “unprecedented response,” Build-A-Bear Workshop announced in social media posts that it would be closing lines “due to crowds and safety concerns.”
Many took to social media to talk about the event.
#BuildABear #PayYourAgeDay it's important to realize that many families may not ordinarily be able to give their children the BAB experience. If you can afford one or your kids have many like mine, please opt out bc they are limiting lines so that other children can enjoy.— 2ndBfastAllday (@2ndBfastAllDay) July 12, 2018
Thanks @buildabear for ruining my 8 and 2 year olds’ day by closing your pay your age event before our mall even opens! #howdoifixmykidsbrokenhearts #buildabear #whypromoteitifyoucantkeepupwithdemand #sadday #thanks— Jasmin Butler (@sassymomHQ) July 12, 2018
RIP build a bear employees today they did y’all dirty— Gabrielle 🍊 (@raisingbabyclem) July 12, 2018
Vouchers were handed out to customers who were in lines before the cut off to be redeemed for a future purchase, according to a press release from the company.