Lawsuit claims L’Oreal hair relaxer causes baldness in black women


Los Angeles attorney Mark Geragos is demanding that L’Oreal remove a hair relaxer from shelves, reports TMZ .

The request for an urgent recall comes on the heels of a class action lawsuit filed in September on behalf of African-American women who claim a hair relaxer has left them with scalp irritations and bald spots.

SoftSheen-Carson Optimum Amla Legend No-Mix, No-Lye Relaxer was introduced in 2013 and almost immediately began racking up negative reviews online. The $10 product from L’Oreal owned SoftSheen-Carson, promised to protect hair and infuse it with Amla oil which has been used in Ayurvedic medicine for thousands of years.

Advertising suggested the product was nourishing and would rejuvenate hair, but Geragos and attorney Ben Meiselas say Amla oil is low on the ingredient list and is just a smokescreen for a bunch of toxic ingredients that have caused damage to their clients’ hair.

L’Oreal has responded to the claims by suggesting that the package warning tells users of the potential hazards involved in using the product.

READ THE FULL STORY ON MYAJC.COM.



Reader Comments ...


Next Up in Living

Kevin Hart claps back at Katt Williams over Williams’ Tiffany Haddish critique on V-103
Kevin Hart claps back at Katt Williams over Williams’ Tiffany Haddish critique on V-103

Kevin Hart went on a rant on the Breakfast Club syndicated radio show this morning defending his good friend Tiffany Haddish a week after Georgia-based comic Katt Williams told V-103 her fame was undeserved. He also said Williams’ problems are of his own creation. "My frustration with Katt Williams comes from, you keep pointing...
11 of best places in and close to Georgia for fall foliage
11 of best places in and close to Georgia for fall foliage

Every year, Georgia’s leaves turn spectacular shades of yellow, burnt orange, deep magenta, even crimson. It’s getting to be that time of year — even if it feels like a never-ending summer. Typically, Georgia’s mountain parks peak in hues in late October; however, color can be seen as early as September and throughout much of...
Fall is about to begin, but Atlanta weather still stuck in summer
Fall is about to begin, but Atlanta weather still stuck in summer

What’s going on, Mother Nature? Metro Atlanta is experiencing prolonged high temperatures, right ahead of the official start of fall. And that bugs Iris Rafi, a former Spelman College professor who now works part time in a library in Alpharetta. “I’ve been ready for fall since May,” said Rafi. “It’s hot and I don&rsquo...
‘Fashion Speaks on the Creek’ set for Sept. 30 
‘Fashion Speaks on the Creek’ set for Sept. 30 

Fashion Speaks on the Creek, a special needs fashion show, returns for its third year on Sunday, Sept. 30. Hosted by long-time Atlanta resident and local news anchor Karyn Greer, the show provides a night of joyous fun and a powerful message of inclusiveness and inspiration for some of the city’s most exceptional people.  Local stylist Margot...
Review: Gerstein, Spano bring the unexpected to ASO season opener
Review: Gerstein, Spano bring the unexpected to ASO season opener

Instead of taking yet another curtain call after his riveting performance of Rachmaninov’s Piano Concerto No. 2 Thursday night with the Atlanta Symphony Orchestra, guest pianist Kirill Gerstein briskly walked to the piano, a new piece of music in his hands. But this time, he was the one with a special guest. Conductor Robert Spano settled...
More Stories