Diet Coke says millennials thirsty for new experiences, introduces four new flavors


The Coca-Cola Company is introducing the first major change to its popular Diet Coke brand since its launch 35 years ago with the addition of four new flavors and a new look as well.

 The flavors include Ginger Lime, Feisty Cherry, Zesty Blood Orange and Twisted Mango, the company announced Wednesday. 

 According to a press release, Coca-Cola gathered feedback and ideas for the new flavors from more than 10,000 people across the United States. 

 In addition to regular Diet Coke’s currently offered sizes and packages, the new flavors will be offered in a tall and slim 12-ounce can and in packs of eight. The new cans will be similar to the company’s Dasani Sparking product. 

 “Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke, said in the release. “We know Diet Coke has all kinds of fans — from people who have loved its great taste since it launched in 1982 to millennial men and women who are always looking to try new things.” 

 Diet Coke’s new look and flavors will launch later this month.


Reader Comments ...


Next Up in Cooking and Recipes

7 Day Menu Planner
7 Day Menu Planner

3/4 Family Sunday Make it family time with Mojo Beef Kebabs (see recipe). Serve the kebabs with orzo, a mixed green salad and whole-grain rolls. For dessert, buy a coconut layer cake. Plan ahead: Prepare 2 extra kebabs and extra orzo, and save enough cake for Monday. 3/5 Heat-and-Eat...
The margaritas you'll want to drink in Atlanta right now
The margaritas you'll want to drink in Atlanta right now

If you love margaritas, you’ve come to the right spot. The margarita is the ultimate happy hour cocktail. Easy to find, easy to drink – sometimes a little too much- and easy to order. But, it’s also easy to make a bad margarita.  A truly great one shouldn’t be too sweet. It should have a little saltiness that cuts through...
Beer Town: Stalking the first ‘coolship’ beer from Orpheus
Beer Town: Stalking the first ‘coolship’ beer from Orpheus

Orpheus Brewing founder Jason Pellett blending barrel-aged coolship beer. PHOTO CREDIT: Bob Townsend. Recently, at Orpheus Brewing on Dutch Valley Place in Atlanta, Jason Pellett sat at a table surrounded by glass flasks and poured barrel-aged beers of various vintages back and forth between a pair of thin glass...
Saving Southern Recipes: Making chicken and dumplings with a side of history
Saving Southern Recipes: Making chicken and dumplings with a side of history

In our series Saving Southern Recipes, Associate Editor Kate Williams explores the deep heritage of Southern cooking through the lens of passed-down family recipes.You've heard the story: Chicken and dumplings, a thrifty, belly-filling dish, was born of the Depression, a (relatively) quick and easy way to stretch meager scraps into a meal for a family...
Get to know the executive pastry chef behind some of North Fulton’s tastiest desserts
Get to know the executive pastry chef behind some of North Fulton’s tastiest desserts

Kelly Lovett is the executive pastry chef for RO Hospitality. Photo by Shannon Sturgis of StarChefs. Kelly Lovett, 35, is the executive pastry chef for RO Hospitality, overseeing the pastry programs at Table & Main and Osteria Mattone , as well as the restaurant group’s third concept, ...
More Stories