Renderings show planned new look of Underground Atlanta

The team behind the redevelopment of Underground Atlanta released new concept renderings for part of the project.

The renderings released by WRS show plans for the new Kenny’s Alley, the mall’s former food court and Alabama Street, which are current under construction. The rendering are of what is known as Block 3 of the development.

South Carolina-based WRS acquired the downtown mall in last March with plans to build a $300 million blend of apartments, student housing and retail.


The renderings by S9 Architecture show the Exchange Building, the mall’s former food court, as smaller buildings surrounding an open-air plaza. The new Kenny’s Alley will connect with Central Avenue and feature new restaurants and the permanent Masquerade nightclub space. Alabama Street, meanwhile, will feature on-street parking and light traffic, the designers said, to “de-mall” the space.

In November 2016, the Masquerade nightclub moved to Underground as a temporarily location, but that became permanent under a long-term lease.

In October, WRS announced its design concept of splitting Underground into four blocks to be built in four phases:

  • Block 1, at the northwest corner of Pryor and Upper Alabama streets, includes a hotel, office space, retail and housing and is planned as the final of the four blocks to be redeveloped.
  • Block 2, on the adjacent northeast corner, is planned for student housing with street front retail.
  • Block 3, the current portion under development at Central Avenue and Alabama Street, includes the Masquerade, co-working office space and retail.
  • Block 4 will include additional retail.

VIDEO: Previous coverage on this issue

Related coverage

Underground Atlanta sale deadline looms

Underground Atlanta sale is complete

German firm Newport has big plans to revitalize downtown Atlanta


AJC Business reporter J. Scott Trubey keeps you updated on the latest news about economic development and commercial real estate in metro Atlanta and beyond. You'll find more on, including these stories:

Never miss a minute of what's happening in local business news. Subscribe to

Reader Comments ...

Next Up in Business

UPS holds job fair for new hub on westside of Atlanta
UPS holds job fair for new hub on westside of Atlanta

Hundreds of job seekers attended a UPS job fair Saturday seeking work as part-time package handlers at a new regional UPS hub to open on the westside of Atlanta. About 400 people pre-registered for the job fair at the Andrew & Walter Young Family YMCA, and more came as walk-ins. The job fair was scheduled to run through 3 p.m. Saturday. Phyllis...
Cyber security fears spark training, hopes for lots of Georgia jobs
Cyber security fears spark training, hopes for lots of Georgia jobs

Even Georgia’s first lady worries about cyber attacks. “I keep telling her that’s not going to happen; we don’t have enough money for them to fool with,” Gov. Nathan Deal quipped before cutting the ribbon on the new $100 million Georgia Cyber Center in Augusta the other day. He fished out his pocketknife when giant ceremonial...
Three Atlanta sports teams suspend Papa John’s affiliation
Three Atlanta sports teams suspend Papa John’s affiliation

Three Atlanta sports teams are reevaluating their partnerships with Papa John’s after the company’s founder admitted to using racist language.   The Atlanta Falcons and Atlanta United suspended their relationship with Papa John’s Pizza following reports John Schnatter used a racial slur during a conference call in May, a...
Toy stores, makers face life after Toys ‘R’ Us
Toy stores, makers face life after Toys ‘R’ Us

Buckhead-based toy store Kazoo Toys knows what its customers want. In fact, customers sometimes even call ahead, ownder Joe Novak said, telling Kazoo information about a child they are buying a present for. When the person arrives, the employees can have a product already picked out and wrapped. “There is a passion in local toy store owners you...
Atlanta real estate: Home prices rise strongly
Atlanta real estate: Home prices rise strongly

Home prices continued their long rise as summer began, according to a report the Atlanta Realtors Association. The median price of a home sold in metro Atlanta during June was $285,000 – a jump of 7.5 percent from the same month a year ago, the group said. Higher prices are a sign of strong demand, said Bill Murray, president of the Atlanta Realtors...
More Stories