- By Kelly Yamanouchi The Atlanta Journal-Constitution
If you’re hoping to get a free upgrade to first class on your next flight, don’t get your hopes up.
Delta Air Lines is moving away from giving frequent fliers the big seats in the front gratis, and instead wants customers to pay for them.
It’s a point driven home by Delta CEO Ed Bastian at a recent travel industry conference.
“Any business where you give the majority of your best product away for free doesn’t work,” Bastian said at the Skift Global Forum in New York last week, according to Skift.
But it’s far from the first time the airline has focused on getting paid for first class.
The second-largest airline in Atlanta, Southwest, doesn’t have first class. All other airlines at Hartsfield-Jackson each have less than 3 percent of the market in Atlanta.