This is posted by Rodney Ho on Monday, December 19, 2016 on his AJC Radio & TV Talk blog
The second annual Children's Healthcare of Atlanta radiothon earlier this month brought in pledges of $231,888.
That's about 9 percent less than the $255,000 collected in 2015.
The four Cumulus stations involved - Q100, Rock 100.5, NewsRadio 106.7 and Kicks 101.5 - ran the marathon from 6 a.m. to 6 p.m., an hour shorter than last year, when it ended at 7.
Each station had staff in the lobby of Scottish Rite for set hours during the day, starting with Q100's Bert Show, followed by Rock 100.5's Bailey & Southside, then the NewsRadio team of Cheryl White, Rob Stadler and Shannon Burke and closing with Cadillac Jack and Dallas McCade at Kicks 101.5.
For many years, Star 94 hosted careathons there. Star used to do it for three straight days and during the prime Steve & Vikki years of 2005 to 2007, the station raised a whopping $1.2 million each year. By its final year in 2014 at Star, that total had shrunken to $88,000.
So for Children's, this new radiothon is a far bigger fundraiser than it had been in the waning years with Star.
As a non profit, Children's relies heavily on individual donors. You can always donate here .