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Bert Show listeners send out 190K letters to troops for 9th annual Big Thank You


Posted Thursday, November 9 2017 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk

For the ninth year, Q100's the Bert Show will be sending enough hand-written letters to U.S. personnel overseas during Thanksgiving to guarantee each service person will receive at least one.

The total: an estimated 190,000, about the same as last year.

Over the past two weeks, dozens of volunteers poured over each letter to ensure they fit all the size and content qualifications. A core committee has become like a well-oiled machine, helping Bert Show producer Tommy Owen with a bulk of the logistics. On Thursday afternoon, 230 boxes of letters departed from a spare office across the street from Bert's studios off I-400 and I-285 for distribution to military outposts all over the world, from Guam to South Korea, from Iceland to Italy.

As usual, the collection was touch and go. But Bert listeners came through as they always do, with tens of thousands of letters pouring in at the last second from all over the country.

Bert himself was in good spirits. His morning show is pulling in stronger-than-ever numbers in Atlanta despite persistent competition. His show in October ranked No. 1 among 18 to 34 year olds and 25 to 54 year olds and No. 3 overall. Despite being a syndicated show, he creates enough content just for Q100 so local listeners hardly notice.


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About the Author

Rodney Ho covers radio and television for the Atlanta Journal-Constitution.