Playboy quits Facebook over data concerns

In this combination photo of images released by Playboy, Marilyn Monroe appears on the cover of the December 1953 issue, top row from left, Janet Pilgrim appears on the cover of the July 1955 issue, Donna Michelle appears on the cover of the May 1964 issue, Turid Lundberg appears on the cover of the June 1965 issue, and bottom row from left, Barbi Benton appears on the cover of the July 1969 issue, Anna Nicole Smith appears on the cover of the June 1993 issue, Jenny McCarthy appears on the cover of the January 2005 issue and Pamela Anderson appears on the cover of the January/February 2016 issue. Hugh Hefner, who died Wednesday at 91, remained the final arbiter of Playboy spreads and which women rose to Playmate. Image: Playboy via AP

Credit: Jennifer Brett

Credit: Jennifer Brett

In this combination photo of images released by Playboy, Marilyn Monroe appears on the cover of the December 1953 issue, top row from left, Janet Pilgrim appears on the cover of the July 1955 issue, Donna Michelle appears on the cover of the May 1964 issue, Turid Lundberg appears on the cover of the June 1965 issue, and bottom row from left, Barbi Benton appears on the cover of the July 1969 issue, Anna Nicole Smith appears on the cover of the June 1993 issue, Jenny McCarthy appears on the cover of the January 2005 issue and Pamela Anderson appears on the cover of the January/February 2016 issue. Hugh Hefner, who died Wednesday at 91, remained the final arbiter of Playboy spreads and which women rose to Playmate. Image: Playboy via AP

Playboy has ended its presence on Facebook, citing concerns over how users' data is used.

Chief Creative Officer Cooper Hefner, son of late Playboy founder Hugh Hefner made the announcement via Twitter, where hashtags such as #deleteFacebook or #unfriendFacebook have circulated amid controversy over privacy practices. Scroll down to see his statement explaining the move.

MORE: Facebook apologizes in newspaper ads

The computer expert who alleges a trove of Facebook data was improperly used to help President Donald Trump's White House bid also says information was also used by the Brexit movement that persuaded Britain to quit the European Union.

"All kinds of people had access to the data," Chris Wylie, who helped develop Cambridge Analytica's methods for using the information to target and persuade voters, said during a House of Commons media committee hearing. "It was everywhere."

Facebook CEO Mark Zuckerberg reportedly plans to testify before Congress on the matter.