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Here's the entire MLK speech excerpted in the Super Bowl ad

The Rev. Bernice King, CEO of the Martin Luther King Jr. Center for Nonviolent Social Change, is not personally empowered to license use of her late father's words during an ad that ran during the Super Bowl. 

But King did post a link to the entire speech excerpted in the ad, and urged people to study her father's words and message.

"It's more than just a tactic," she said.

UPDATE: Who gave the OK to use MLK's voice in Super Bowl ad?

Here's the entire speech, titled "Drum Major Instinct."

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Jennifer Brett is a multiplatform journalist and digital coach. She writes The Buzz blog for