Between Kylie Jenner and now Rihanna, Snapchat might be over


It wasn't enough that Snapchat ticked off Kylie Jenner (and tons of its less-famous users) with a confounding new update that would up sending its stock plummeting.

Now the social media platform prized by millennials and impenetrably complicated to everyone else has sparked a new furor after tasteless content making light of domestic violence appeared in a Snapchat ad (created by a third party). Chris Brown spent six years on probation after he pleaded guilty to attacking then-girlfriend Rihanna in 2009. Somehow someone thought the matter would be great fodder for a "game" asking users to choose between punching Brown and slapping Rihanna.

Exactly no one found this funny. Rihanna issued a strongly worded response via Instagram Stories, saying, "I’d love to call it ignorance, but I know you ain’t that dumb!” and concluding with, " Throw the whole app-oligy away."

Looks like many are poised to follow that suggestion, and the controversy has set Twitter ablaze:

Snapchat has apologized, noting it did not create the content and saying it never should have appeared on the platform. It's another costly misstep for the platform that acknowledged in an earnings report last fall that most people can't figure out how to use it.

“One thing that we have heard over the years is that Snapchat is difficult to understand or hard to use, and our team has been working on responding to this feedback,"  CEO Evan Spiegel said then. "As a result, we are currently redesigning our application to make it easier to use.”

The redesign wasn't exactly a runaway hit. Just last month, Kylie's tweet expressing irritation over Snapchat changes sent its stock down by 6.1 percent, erasing $1.3 billion in market value, Bloomberg reported.

This latest gaffe sent the stock price down by 5 percent, Time noted, and many users say the end is near:

 


Reader Comments


Next Up in The Buzz

Haven’t heard this harp ensemble? You don’t know what you’re missing
Haven’t heard this harp ensemble? You don’t know what you’re missing

A day before their much-anticipated winter concert, one of two performances held each year, a dozen or so of the more than 60 members of the Urban Youth Harp Ensemble gather for rehearsal at Drew Charter School. For an entire hour, they make runs through “Havana,” the Latin-inspired pop song by Camila Cabello. It was adapted especially...
Gina Gross, 58, of Newnan lost 81 pounds
Gina Gross, 58, of Newnan lost 81 pounds

Former weight: 340 pounds Current weight: 259 pounds Pounds lost: 81 pounds Height: 5 feet 10 inches Age: 58 years How long she’s kept it off: She started in March 2017 and reached her current weight in February. “I am still on the weight-loss journey,” Gross said. Personal life: “My husband, Rick, is my best friend. He is a...
Dolly Parton’s younger brother, songwriter Floyd Parton, dead at 61
Dolly Parton’s younger brother, songwriter Floyd Parton, dead at 61

Dolly Parton’s younger brother and songwriting partner, Floyd Parton, has died at the age of 61. >> Read more trending news  He passed away last Thursday, according to an obituary from Atchley Funeral home. Floyd Parton was described in the obituary as “a man of many talents and areas of knowledge.” “He was an avid...
WE-TV’s ‘Marriage Boot Camp Hip Hop Edition’ features Soulja Boy, Waka Flocka, Jessica Dime
WE-TV’s ‘Marriage Boot Camp Hip Hop Edition’ features Soulja Boy, Waka Flocka, Jessica Dime

WE-TV’s “Marriage Boot Camp” has decided to use all hip-hop stars for its upcoming season, including several former or current Atlantans. The latest season debuts Thursday, January 10, 2019 at 10 p.m. Soulja Boy, the former Atlantan who is now based in Los Angeles and was on “Love and Hip Hop Hollywood” will...
Things to do in and around Atlanta on Tuesday, Dec. 11
Things to do in and around Atlanta on Tuesday, Dec. 11

From festive holiday lights to live music, here are some ways to enjoy your Tuesday: Magical Nights of Lights is back for its 26th year, now with a Margaritaville twist. Transport yourself into a laid-back, tropical state of mind as you wind your way through seven miles of traditional – yet unique – holiday lights. Classic favorites like...
More Stories