It's a beer throwdown for the ages.
The founders of Atlanta's Scofflaw Brewing Company and Shipyard Brewing Company, which is based in Portland, Maine, are each so confident that their respective team will win in this weekend's Super Bowl that they're wagering a pretty hefty prize (as far as these things go).
The losing brewery will have to brew a special batch of beer from a recipe chosen by the winning brewery. The beer recipe must include indigenous ingredients from the winner’s state, and will be named by the winning brewery. On tapping day, the losing brewery must fly the winning football team’s flag for one week or until the beer is gone, whichever comes first. The losing team will also send a case of its beer to the winner.
Scofflaw owner and founder Matt Shirah and Shipyard brewmaster Travis Herman talked a little trash in a prepared statement before the game.
"The Patriots coach and quarterback are both known as scofflaws when it comes to the NFL's rulebook,” said Shirah.
“We think the Falcons flag will look great flying at Shipyard while they serve our beer,” said Herman.
Shirah adds, “We like breaking the rules as much as anybody, so we’re thinking about making a Tom Brady-style IPA that stretches the boundaries. All of our IPAs are unfiltered, so maybe we should call it Dirty Bird Basement, since the Falcons will be dancing in the Patriots end zone all game. We’d like to hear from fans with name suggestions, too.”
Between now and the game, each brewery is asking its social media followers to suggest homegrown ingredients and names for the winning beers. To participate follow Scofflaw on Facebook and Instagram, as well as Shipyard on Facebook and Instagram.