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Red Lobster sales rise after Beyonce shout out

Shelia Poole

Is there no end to Beyoncé-related news after the surprise release of  "Formation"  and her Super Bowl performance?

Nope, so keep reading. (And check out the video, below. Warning: it contains some explicit lyrics).

This time, it seems her "Formation" shout out about "Red Lobster" has caused a 33 percent sales spike at the popular seafood chain, according to CNN Money.508988142.JPG

You just can't pay for that kind of publicity.

Red Lobster spokesperson Erica Ettori said the brand was mentioned on Twitter 42,000 times in a single hour and trended for the first time in its history, reports CNN.

The song's lyrics talk about going to Red Lobster as a reward after sex:

According to Business Insider, some restaurants are serving special Beyoncé-themed drinks, such as a "Bey Breeze," to celebrate. 


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About the Author

Shelia Poole has worked at The Atlanta Journal-Constitution for more than two decades.