While Southwest Airlines gained a reputation years ago for driving down fares, the carrier is now emphasizing Atlanta passengers' savings on checked bag fees and other fees.
Southwest says travelers flying out of Atlanta saved $37 million on checked bag fees and reservation fees during the period from July 2014 through June 2015, in its comparison to other carriers' average fees based on U.S. Department of Transportation data.
The Dallas-based carrier is touting that figure in a cheeky commercial which starts airing Monday, including during the Grammy Awards on Monday night. The commercial plays off an excerpt of DJ Khaled's 2010 song "All I Do Is Win."
The move comes as Delta and other big carriers continue charging checked bag fees, and as ultra low-cost carrier expand in Atlanta by underpricing competitors, while charging more fees -- for checked bags as well as carry-on bags and sodas, for example.