At hotels, pajamas are becoming the new bathrobes


Forget lounging around in your hotel room while donning a bathrobe, the standard in-room amenity at many midlevel and high-end properties. Some hotels want their guests to have pajama parties instead. They’re selling and giving away pajamas to guests and turning to popular sleepwear brands to design fashionable pairs. 

Claridge’s, in London, recently introduced women’s silk pajamas in a black and white striped pattern that is inspired by the hotel’s Art Deco floor in its lobby. The handiwork of the British sleepwear designer Olivia von Halle, they are available to purchase for 350 pounds (about $450) and also included with certain room packages. Some guests, such as those who stay at the hotel frequently, receive a free pair monogrammed with their initials, said Paula Fitzherbert, the hotel’s public relations director.  

But why offer pajamas, and why now? Fitzherbert said that the idea was inspired by the fact that a growing number of guests were ordering dinner or evening cocktails in their rooms. “We thought, why not make hanging out in your room fun and slightly decadent? Pajamas that reflect our heritage seemed like the perfect way to do so,” she said.  

The Lowell hotel, in New York City, selected the Italian linen brand Frette to design 300-thread-count pajamas for men and women — both are white with gray piping and cost $300, but like Claridge’s, the Lowell occasionally gives them free to guests.  

In addition, at select times throughout the year such as Fashion Week, the Lowell offers white cotton pajamas with red piping from the sleepwear label BedHead Pajamas. They cost $150.  

BedHead is also behind the cotton pajamas at the Beverly Hills Hotel, in California — they come in long and short sleeves and in pink and white stripes for women and blue and white stripes for men. They cost $179.  

Another brand, Sant and Abel, designed the property’s other sleepwear collection for men, women and children ($95 a pair for children, $290 for adults). These cotton pajamas are adorned with a vibrant green banana leaf motif that was inspired by the Martinique print that the decorator Don Loper created for the hotel in 1942.  

Guests staying in select suites get to choose a pair to keep, said the hotel manager, Christoph Moje, but they’re also gifts for repeat clients or those celebrating a landmark occasion during their stay. “We see people wearing their pajamas down to breakfast and bringing them back on return stays, and we love that,” he said.  

At Belmond Maroma Resort & Spa, in Playa del Carmen, Mexico, all guests receive not pajamas in a traditional sense, but a locally made beige cotton caftan to slumber in during their stay. These oversize tops are embroidered with butterflies to match the ones that flutter about on the property’s gardens. The caftans can be purchased for $50.  

For the boutique cruise line SeaDream Yacht Club, pajamas — in this case, a unisex white and navy cotton set — have become a brand signature. Passengers receive a personalized pair as a turndown amenity on the first night of their trip, and they’ve been a hit, said the company’s president, Bob Lepisto. “Our guests rave about the pajamas and even wear them while they’re having drinks on the top deck bar,” he said.  

Long an amenity for business- and first-class airline passengers, pajamas are a creative marketing tool and a way to encourage brand affiliation, said Chad Clark, the owner of the Phoenix travel consultancy Chad Clark Travel Ventures. “When you take them home, you’ll be reminded of the good time you had on your trip. And besides, who doesn’t appreciate a set of comfortable, good-quality pajamas?” he said.


Reader Comments ...


Next Up in Travel

Family fun in Louisiana: Exotic animals, new aquarium, forest heritage
Family fun in Louisiana: Exotic animals, new aquarium, forest heritage

Global Wildlife Center There’s nothing quite like having an up-close and personal experience with an exotic animal. That’s what Global Wildlife Center in Folsom offers during an hour-and-a-half guided tour in a Safari Wagon. All sorts of beautiful beasts — bison, giraffes, zebras, camels, llamas, kangaroos, emu and more, more than...
Make time to play in Louisiana: Bird watching, motorsports, hockey
Make time to play in Louisiana: Bird watching, motorsports, hockey

Lacassine National Wildlife Refuge Nearly 35,000 acres of Southwest Louisiana sitting on the edge of Grand Lake and containing a 16,000-acre freshwater marsh is designated the Lacassine National Wildlife Refuge. Ducks and geese by the hundreds of thousands make good use of Lacassine at peak periods in the winter and spring and it’s been noted...
Savor your next visit to Louisiana: 5 places to eat
Savor your next visit to Louisiana: 5 places to eat

A spicy mixture of Cajun and Creole and by extension French, Spanish, African, Native American and, like a good jambalaya, most any other tasty bits that have flavored the Pelican State’s culinary culture through the centuries. Your mouth’s watering, isn’t it? Gumbo, Étouffeé, shrimp creole, red beans and rice, boudin...
Discover arts in Louisiana: Murals, fine art and more
Discover arts in Louisiana: Murals, fine art and more

Murals of Lake Charles Modestly sized Lake Charles has a surprisingly vibrant arts scene that’s evident in a delightful array of brightly colored murals on the walls of several buildings downtown. A pleasant stroll around town will reveal the history of Lake Charles, a “Tree of Life,” the Roman god of wine, and Jimi Hendrix, guitar...
Dive into Louisiana history: Acadiana, food museum, Oakley Plantation
Dive into Louisiana history: Acadiana, food museum, Oakley Plantation

Maison Olivier The focal point of the Longfellow-Evangeline State Historic Site is the Maison Olivier, a circa 1815 plantation house sitting on the banks of the Bayou Teche that has been designated a National Historic Landmark. The property also has a reproduction of an early 19th century Acadian Farmstead, a blacksmith shop and a visitor center with...
More Stories