Another Tech promotion, courtesy of Josh Pastner

Georgia Tech coach Josh Pastner has raised his marketing game.

After offering to buy tickets for Tech students so they could attend the Yellow Jackets’ first-round NIT game Tuesday for free, the ACC coach of the year was in a predicament for Sunday’s second-round game against Belmont. Tech begins spring break Friday, meaning campus will be fairly deserted.

Pastner’s response: Any Tech student who attends the game can bring a guest, and Pastner will pay for both. Student tickets are $4. Tickets for a guest would cost the regular admission price of $15. If 400 students arrive with a guest — about 800 students and guests attended the Georgia game in December when Tech ran a similar promotion with the game scheduled over winter break — Pastner would be on the hook for $7,600.

Moreover, with the noon tipoff time, Pastner will buy doughnuts for early arrivers. Tech plans to order 100 dozen from the Krispy Kreme on Ponce de Leon Avenue near campus, where one box of glazed doughnuts costs $8.67. (Total calories: 228,000.) The shop happens to be owned by basketball Hall of Famer Shaquille O’Neal, who might be persuaded to offer a volume discount.

“I’ve got to figure out how to get those over to the stadium,” said Phil Lewicki, Tech’s assistant director of marketing and promotions. “I’ve never transported that many donuts in my life.”

Lewicki said the idea for the doughnut giveaway stemmed from a desire to include non-student fans in Pastner’s promotional ploys. Other campaigns this season, like raffles for 40-inch televisions and a scooter, were also directed at students.

“Coach and I were texting (Wednesday night) and he was like, ‘We’ve got to do something,’” Lewicki said.

Despite the noon start time, ticket sales have been fairly brisk. The ticket office had sold close to 4,000 tickets as of Thursday afternoon.

For the first-round game against Indiana on Tuesday, about 1,100 students came to the game on Pastner’s dime, the largest student turnout of the season. It set Pastner back about $4,400, which he called “money well spent.”

Reader Comments ...

Next Up in Sports

Former Michigan State star Adreian Payne signs a two-way contract with the Orlando Magic

After playing with the Atlanta Hawks and Minnesota Timberwolves for the last three years, Adreian Payne is now calling the NBA’s G-League home. According to the Orlando Magic, Payne, the former Michigan State star, will sign a two-way contract with the Magic and its G-League affiliate, the Lakeland Magic. Payne expressed...
Tennessee football receives commitment No. 22 from WR Shocky Jacques-Louis‏

Tennessee had searched for another wide receiver in the Class of 2018 and finally found it Monday night. Fort Myers, Fla., product Shocky Jacques-Louis committed to the Vols. Jacques-Louis joins quarterback Michael Penix and cornerbacks Tanner Ingle and Brandon Cross as the Florida commits. Jacques-Louis becomes commitment No. 22 in the...
Michigan State CB commit Chris Jackson talks pick-6, visits; TE/DE Elijah McAllister on Spartans

On the banks of the Red Cedar, recruiting never stops. We’re here every step of the way to keep you informed with our  daily notebook. Recruiting questions? Comment below or direct them to and we’ll do our best to get them answered. Chris Jackson didn&rsquo...
Ohio State commit, top OL target get 5-star bumps, Indiana prospect on radar, and more

Recruiting never stops, and if you take a day off, you fall behind. Join us every night for a daily recap of Ohio State recruiting news, insight on what’s happening behind the scenes, and for a glimpse at what’s coming next. Ohio State linebacker commit Teradja Mitchell caught a well-deserved bump in the football recruiting...
LSU football practice report: Tyler Shelvin arrives, Derrius Guice sits out

BATON ROUGE, La. — LSU football opened practice to reporters for the first time this season on Monday. SEC Country made the following observations based on what we saw. Tyler Shelvin, the massive nose tackle from Crowley (La.) Notre Dame High School, practiced with the team for the first time. Shelvin is a partial qualifier...
More Stories