John McNeil walked out of prison a free man this year, months after the Georgia and North Carolina branches of the NAACP launched online campaigns to raise awareness about his questionable murder conviction.
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There has been major growth in political activity on social networking sites since 2008.*
• The number of social networking site users has grown from 33% of the online users in 2008 to 69% of the users in 2012.
•In 2008, 11% of social networking site users said that they posted political news for others to read — that worked out to just 3% of all adults. In 2012, 28% of users, representing 17% of all adults, said they posted links to political stories or articles. And 33% of users, representing 19% of all adults, said they posted other types of political content.
•In 2008, 12% of social networking site users, representing 3% of all adults, said they had friended a political candidate on sites. In 2012, 20% of users, representing 12% of all adults, said they have friended or followed a candidate or political figure.
•In 2008, 13% of users, representing 3% of all adults, said they started or joined a group on a site organized around political or social issues. By 2012, the proportion of social networking site users who do this had risen to 21%, 12% of all adults.
•43% of social networking users say they have decided to learn more about a political or social issue because of something they read about on a social networking site.
•18% of users say they have decided to take action involving a political or social issue because of something they read on those sites.
*Source, Pew Research Center’s Internet & American Life Project