You have reached your limit of free articles this month.

Enjoy unlimited access to myAJC.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks

X

Welcome to myAJC.com

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on myAJC.com.

'Trendy' caramel-filled M&Ms to hit the shelves come spring


Caramel lovers, rejoice: there's a new M&M flavor headed to the shelves, and it's right up your alley.

>> Read more trending stories

Mars Inc. announced Tuesday that its new caramel-filled M&M's will be in stores staring in May 2017. The company described them as having soft caramel centers enrobed in chocolate and coated in a crunchy candy shell.

"Caramel is extremely trendy," Hank Izzo, vice president of research and development for Mars, told CNN Money. "It's a $2.2 billion flavor segment and the fastest growing segment in food right now. We want to be part of this category."

Tanya Berman, brand director for M&M's Brand, echoed Izzo in a news release Tuesday.

"In our research, our fans were enthusiastic at the possibility of a caramel variant and we can't wait for them to try the perfect balance of soft caramel and delicious M&M'S chocolate this spring," she said.

The caramel chocolates are the latest addition to the 75-year-old M&M's line, which has experimented with various other flavors in the past. According to CNN Money, M&M's of three categories are currently on the shelves: crispy (pretzel), smooth (chocolate) and nutty (peanut).

"After years of development, M&M's now has the proprietary technology to enter the soft and chewy category partition with the launch of M&M's Caramel Chocolate Candies," Izzo told Fortune in a statement. "Based on testing, consumers love the concept of M&M's Caramel, scoring higher than any M&M'S Brand variant ever."

The chocolates will come in at 190 calories per serving and come in 1.41 ounce, 2.83 ounce and 9.6 ounce packages.


Reader Comments ...


Next Up in Nation & World

Florida woman arrested after giving birth to 11-year-old’s child
Florida woman arrested after giving birth to 11-year-old’s child

A 25-year-old woman in the Tampa, Florida, area faces sexual battery charges after she became pregnant by an 11-year-old boy, police said.  >> Read more trending news Marissa Mowry and the boy allegedly had sex in January 2014, which resulted in her pregnancy, the Hillsborough County Sheriff’s Office told WFTS.  Mowry was 22 at...
Florida mother ignored 4-year-old’s gunshot wound for weeks, police say
Florida mother ignored 4-year-old’s gunshot wound for weeks, police say

A Florida mother is accused of not taking her 4-year-old daughter to the hospital until weeks after the child accidentally shot herself, authorities said.  >> Read more trending news Shanquisha Lashay Upshaw, 23, of Lehigh Acres, and her daughter were staying at a friend’s house when police said the child shot herself in the leg, according...
Hugh Jackman hits big top with ‘The Greatest Showman’
Hugh Jackman hits big top with ‘The Greatest Showman’

Hugh Jackman has retired the claws of Wolverine and is returning to the stage, partially. Jackman is staring as P.T. Barnum in a new movie musical and biopic, “The Greatest Showman.” >> Read more trending news The first trailer dropped Wednesday. The movie is scheduled to hit theaters on Christmas Day. Along with Jackman, it stars...
Wrestling villain 'Progressive Liberal' wears Hillary on his shirt, irks conservative crowds
Wrestling villain 'Progressive Liberal' wears Hillary on his shirt, irks conservative crowds

A wrestler on the Kentucky’s Appalachian Mountain Wrestling circuit is drawing attention and, in some places, scorn for his own brand of political speech. Daniel Harnsberger, who wrestles under the name of the “Progressive Liberal” Daniel Richards, regularly irks crowds through Appalachia with taunts about country living and conservative...
Border wall faces contracting delays, limited budget and a September deadline
Border wall faces contracting delays, limited budget and a September deadline

U.S. Customs and Border Protection plans to select four to eight firms in the coming weeks to build the prototypes for President Donald Trump's much-touted border wall, Ronald Vitiello, the agency's acting deputy commissioner, said Tuesday.  The administration's update on its plans for the wall comes amid delays in the bidding process and a seeming...
More Stories