You have reached your limit of free articles this month.

Enjoy unlimited access to myAJC.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks

X

Welcome to myAJC.com

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on myAJC.com.

Is a television network in Donald Trump's future?


If Donald Trump does not spend the next four years in the White House as president of the United States, will he may take a turn as president of a TV network?

Some are speculating that a new business venture may be on Trump’s horizon should he lose the election next month.

According to a story from The Financial Times, Trump’s son-in-law, Jared Kushner, contacted Aryeh Bourkoff, the founder and CEO of LionTree, a boutique investment bank, about the possibility of funding a new media venture for Trump. The story said the conversation between the two was brief; other reports say Bourkoff has said he would not be part of such a deal.

The news of the meeting isn’t the first we’ve heard about a possible plan in the works for “Trump TV.” Vanity Fair reported in June that Trump was considering starting his own media company, according to anonymous sources, following what he hoped was time in the White House. Trump already owns a TV-production business, Trump Productions LLC, a network would be a separate venture.

According to The Washington Post, Trump said he had "no interest in a media company" and reports that he was considering setting up one was "a false rumor."

However, some have speculated that Trump’s run for president, either intentionally or as a byproduct of the 2016 election process, has put the New York billionaire in a sweet spot to start his own TV channel or full-fledged network.   

Trump has become famous for his use of social media, Twitter in particular, where he enjoys some 11 million followers.

Social media could play a large part in a new network venture, according to Merrill Brown, former senior vice president of CourtTV, and the founding editor-in-chief of MSNBC.com. Brown, in a CNBC story, points out that a traditional TV network is an expensive thing to create and run, but launching a digital version is much more doable for someone with Trump’s resources.  

"He believes he has a route directly to people through social media access, and I think it's definitely the logical way they can do this."

Brown said programming could be as simple as a reality TV show about Trump’s family, or Trump sharing his views on current events.

While starting a traditional network from the ground up would take millions, if not a billion dollars, buying an existing one could be more reasonable for Trump, Brown said.

"For the middle to lower tier of cable networks right now, it probably wouldn't take $500 million."

For a digital network, it would be a fraction of that cost.

According to a story from Slate, Trump would save a considerable amount of money by having to produce only 15 to 30 hours of digital programming each week as compared to a 24 hours a day of programing. 

His business model would determine how quickly or if he could regain his investment.

He could offer free access to a network, use a subscription model or combine the two, having a portion of the programming for free and premium content available via paid subscription, the Slate story pointed out.

Then there is the advertising. If the Trump TV network model includes advertising, who would buy time on it?

Numerous stories have pointed out that Trump’s “brand” has been damaged by his comments about Muslims and Mexicans, and by claims from some women of sexual misconduct. Trump has denied those claims.

Other digital ventures by conservatives have failed to catch fire. Glenn Beck laid off 40 employees from “Blaze” in August, some say in order to pay off a bank loan that was intended to keep the company afloat.  

In 2015, former vice presidential candidate Sarah Palin pulled the plug on her Internet subscription-video channel.


Reader Comments ...


Next Up in Nation & World

WATCH: Miley Cyrus honors Manchester attack victims with performance on 'The Voice'
WATCH: Miley Cyrus honors Manchester attack victims with performance on 'The Voice'

Miley Cyrus isn’t coaching “The Voice” until next season, but that hasn’t stopped her from making an early appearance on the show. On Tuesday, the 24-year-old hit-maker sang her latest single, “Malibu,” as part of the second half of the Season 12 finale. Miley dedicated her performance to her “good friend&rdquo...
Child sex abuse case surfaces after girl looks up porn at school, police say
Child sex abuse case surfaces after girl looks up porn at school, police say

A Texas man is facing child sex abuse charges after a girl was caught accessing pornography on a school iPad to learn more about what he does to her, according to an affidavit filed by police. The 9-year-old told a teacher at San Antonio’s Elm Creek Elementary School that Anthony Garay sexually abused her "all the time at night," according...
‘Full Throttle Remastered,’when I’m on the road, I’m indestructible

“Full Throttle Remastered” is LucasArts’ best adventure game. It’s also the only LucasArts adventure I’ve ever played. While several publishers vied for the crown back in the genre’s heyday, the cream of the point-and-click crop came from Sierra On-Line and LucasArts. The game you played first tended to determine...
Examining a bevy of snazzy sound makers
Examining a bevy of snazzy sound makers

To some, they’re fashion statements. To others, useful entertainment purveyors. And if done right, headphones hit a home run on multiple counts, as good to look at as they are to wear and hear. That’s the holy grail that Gizmo Guy’s been pursuing this spring, stepping out with some snazzy sound makers wrapped around my ears. So what&rsquo...
Resetting your Apple ID password can be tricky

I got a call from my mother-in-law this week. She usually doesn’t call me directly unless she has a technology problem, and this time, it was a good one. It seems her iPad and her iPhone were both in a state of wanting her Apple ID password, and they were telling her the account was locked and to proceed she needed to reset the password. This...
More Stories