You have reached your limit of free articles this month.

Enjoy unlimited access to myAJC.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks

X

Welcome to myAJC.com

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on myAJC.com.

Patagonia to donate $10 million from Black Friday revenue


Before Thanksgiving, outdoor clothing and gear company Patagonia promised to donate 100 percent of its Black Friday sales revenue to  "grassroots organizations working in local communities to protect our air, water and soil for future generations."

>> Read more trending stories  

The company expected to reach $2 million in sales online and across its 80 stores, but that goal was met many times over -- five times to be exact. 

The company sold $10 million worth of merchandise. 

"We're humbled to report the response was beyond expectations ... Patagonia reached a record-breaking $10 million in sales," the company said in a statement. "The enormous love our customers showed to the planet on Black Friday enables us to give every penny to hundreds of grassroots environmental organizations working around the world." 

Lisa Pike Sheehy, vice president of environmental activism at Patagonia, told CNN that the decision to donate the funds to hundreds of environment-conscious organizations across the country came after Election Day.

"This is a difficult and divisive time for our country. I believe the environment is something we can all come together on," Sheehy said. "Environmental values are something we all embrace."

"The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country," CEO Rose Marcario said in a Nov. 21 statement. "We all stand to benefit from a healthy environment." 

The funds raised on Black Friday will go to environmental groups in more than 20 countries. 

"The majority of the grantees are grassroots environmental nonprofit organizations working to address the effects of climate change and other issues affecting our planet," a spokeswoman for the company said. "(Most) of them are local and underfunded and they are in countries and communities where Patagonia has people on the ground -- from Ventura, California, to Osaka, Japan. It will take six to 18 months to disburse the funds." 


Reader Comments ...


Next Up in Nation & World

TSA pulls giant lobster from suitcase at Boston airport
TSA pulls giant lobster from suitcase at Boston airport

Among the list of things the Transportation Security Administration doesn’t often find in checked bags is surely giant lobsters – even at Boston’s Logan International Airport. But according to the TSA, that’s exactly what an agent found while screening checked luggage over the weekend. In a tweet, TSA spokesman Michael McCarthy...
Woman trapped in courthouse holding cell for nearly 7 hours finally freed
Woman trapped in courthouse holding cell for nearly 7 hours finally freed

A South Florida woman was trapped inside a courthouse holding cell for almost seven hours, before she was finally freed by a deputy.  Deborah Johnson, 61, was conducting an after-hours inspection of the new courthouse in downtown Fort Lauderdale when she got stuck in the cell, according to WPLG. Last Wednesday Johnson entered the cell from the...
Vacation rental sites lead to problematic mansion parties across the nation
Vacation rental sites lead to problematic mansion parties across the nation

House parties, sometimes called mansion parties, are popping up all over Palm Beach County and the nation. It’s a way for underground organizers to make some fast cash at someone else’s expense. With party names like “Palmghanistan,” organizers hope to draw huge crowds to properties they don’t own. Industry experts say...
Woman diagnosed with cancer the same day her husband dies
Woman diagnosed with cancer the same day her husband dies

A Minnesota woman was making her husband’s funeral arrangements earlier this month when she got a devastating phone call from her own doctor, who told her she has inoperable cancer.  Tessie Sylvester and her young sons, Gus, 6, and Freddy, 5, sat at John Sylvester’s bedside on June 16 as the beloved husband and father drew his last...
Someone made a ridiculous video about NASA finding aliens. News outlets took the bait.
Someone made a ridiculous video about NASA finding aliens. News outlets took the bait.

The headlines sounds thrilling. One might say they bait a click. "ANONYMOUS SAYS NASA HAS EVIDENCE OF ALIEN LIFE. DOES IT?" — Newsweek "The world's biggest hacking group thinks NASA is about to announce alien life." — the Independent It's June 2017 — still early days in a century full of scientific...
More Stories