Andy Grammer applied his "Fresh Eyes" concept with dramatic results when he decided to shoot his latest video at a rescue mission in Los Angeles.
According to People, his song "Fresh Eyes" is about seeing marriage through a different perspective. Grammer decided to use this concept in his video in hopes of providing some of the homeless population with a new way to look at themselves.
Grammer is seen in the video meeting workers at the shelter, along with people who are staying there. He later takes several people to a makeup trailer where they get haircuts, new clothes and in some cases a clean shave or makeup. Most of the people in the video can be seen smiling, nodding or crying with joy after getting their new looks.
Something special is coming tomorrow... #FreshEyesPosted by Andy Grammer on Tuesday, October 18, 2016
The video was shot at the Union Rescue Mission, the longest-running homeless shelter in Los Angeles. The shelter takes in roughly 1,100 people every night.
All proceeds from the video go to the mission. To donate, go to andygrammer.com.