Gwinnett’s new entertainment district now has a name and an open date

The big entertainment and retail district in the works for Gwinnett County’s Infinite Energy Center campus now has a name and a target opening date.

North American Properties will break ground next spring on the 118-acre mixed-use project now known as “Revel.” It hopes the development will be open by the fall of 2020.

Retail, restaurant and office space are slated to be included, as well as “luxury residences,” a hotel and a movie theater. It will all be built on county-owned property that surrounds the Infinite Energy Arena, the popular 13,000-seat venue just off Sugarloaf Parkway and I-85 near Duluth.

Previous coverage from subscriber website When will Gwinnett’s Avalon-inspired megadevelopment become reality?

“At Revel, guests will come to celebrate long before the curtains rise to hours after the final encore,” Liz Gillespie, partner and vice president of marketing at North American Properties, said in a statement sent Thursday to The Atlanta Journal-Constitution. “This carefully curated destination will be vibrant, photo-worthy and meaningful for the Gwinnett community.”

North American, the team behind Alpharetta’s uber-popular Avalon development and the revival of Midtown Atlanta’s Atlantic Station, recently launched social media accounts and an initial website for the Revel project.

The website suggests that the project will include “330,000 square feet of retail, restaurants and entertainment,” 600,000 square feet of Class A office space, 700 residential units and a 300-room hotel. A spokeswoman for North American said those numbers are fluid and could change.

Plans for a “premium movie theater experience,” which were referenced in information sent to The AJC, have not previously been reported publicly.

The entire Revel project, officials said, will be guided by five principles: being “festive,” “welcoming,” “vibrant,” “diverse” and a “hub of activity.”

The same team that created Avalon is being used at Revel, officials said.  Wakefield Beasley will be the master architect, Kimley-Horn is the civil engineer and Site Solutions is the landscape architect.

Few specifics have been offered about the project’s site plan or its possible tenants. But North American Properties encouraged the public to attend a breakfast meeting later this month during which it will release the site plan and hold a panel discussion. 

The Feb. 27 event is sponsored by Partnership Gwinnett and tickets must be purchased. More information can be found here.


The AJC's Tyler Estep keeps you updated on the latest happenings in Gwinnett County government and politics. You'll find more on, including these stories:

Never miss a minute of what's happening in Gwinnett politics. Subscribe to

Previous Channel 2 Action News coverage of the project: 

Reader Comments ...

Next Up in Local

Floyd school board member suggests arming teachers
Floyd school board member suggests arming teachers

A Floyd County businessman and school board member has suggested arming teachers as a way to increase safety in schools, Channel 2 Action News reported. The public Facebook message by Jay Shell has garnered more than 700 comments and 250 shares since its weekend post. The comments range in opinions from supporters to people insisting there are better...
Atlanta police officer hurt in four-car crash
Atlanta police officer hurt in four-car crash

An Atlanta police officer was treated at a local hospital after a four-car crash, officials said.  The incident happened in the area of Lee Street at Donnelly Avenue in southwest Atlanta, police spokeswoman Stephanie Brown said.  The officer was taken to Grady Memorial Hospital complaining of neck and back pain. He was released shortly afterward...
Girlfriend: Man shot 11 times ‘helped people, so it doesn’t make sense’
Girlfriend: Man shot 11 times ‘helped people, so it doesn’t make sense’

Stephanie Moore said she heard each of the 11 shots fired at her boyfriend, who was killed while checking his flat tires. Justin Edwards is being remembered as not only a loving father to the couple’s 4-year-old son, Austin, but also a hard-working logistics manager at Lockheed Martin who was working on a master’s degree. “I was the...
Cops: Thief used oxygen tank to blow up ATM
Cops: Thief used oxygen tank to blow up ATM

Courtney Brimanson and her husband were sound asleep when they heard an explosion miles away from their Mableton home.  “It just woke me up, out of a dead sleep,” she told Channel 2 Action News, “and I was trying to figure out what had happened.”  That explosion was a thief using an oxygen tank to blow up an ATM on...
Flu hospitalizations in metro Atlanta reach record levels 
Flu hospitalizations in metro Atlanta reach record levels 

The total number of flu-related hospitalizations in metro Atlanta has now reached a new high at 1,801 during this flu season — and it’s not over yet.  This figure —1,801 — is already higher than any total for a flu season since the Georgia Department of Public Health starting using this tracking system in 2009. ...
More Stories