Move over coffee, orange juice, tea and even you ever-so-trendy vegetable smoothies. To get Americans going in the morning, Pepsi has a new suggestion: Mountain Dew Kickstart.
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Carbonated drink sales in the United States have been declining since 2005, according to Beverage Digest, a publication that follows the industry. That is a contrast to the 1990s, when business was robust and soaring.
Carbonated drink sales growth over the past 10 years
2002: +.08 percent
2007: -2.3 percent
2012: -1.2 percent
Per capita consumption of 8-ounce serving of carbonated drinks
Source: Beverage Digest