MTV returns to live TV with ‘TRL’-style show


MTV’s “Total Request Live” is coming back to the network after going off the air almost 10 years ago, but only in spirit.

Adweek reported that the president of MTV, VH1 and Logo, Chris McCarthy, is planning to launch a daily live show tentatively called “MTV Live.”

>> Read more trending news

The move is one of McCarthy’s efforts to increase viewership of the network in the 18-34 ratings, a coveted age group for advertisers. McCarthy became president of MTV in October, having improved ratings and performance for VH1 and Logo earlier. 

Related: Ludacris to host 'Fear Factor' reboot on MTV

“MTV Live” is going to be broadcast out of the network’s Times Square studio space, which has been renovated to be double in size from the smaller space seen in “TRL,” which ran from 1998 to 2008.

The addition to programming comes as MTV is set to air a reboot of “Fear Factor” hosted by Ludacris and has introduced gender-neutral categories to its new MTV Movie & TV Awards.

Related: MTV revamps Movie Awards to include TV, gender-neutral categories

The new live show is set to air daily for three to four hours and include “a mixture of music and other elements,” according to AdWeek. The live show is part of McCarthy’s effort to bring MTV back to its status as a culture maker.

“That ability to be live, in culture — not responding to it but driving it — is where we belong,” he said.

“MTV Live” premieres June 12.


Reader Comments ...


Next Up in Living

TV best bets with ‘Fuller House,’ ‘Survivor’ finale, Monday Night Football
TV best bets with ‘Fuller House,’ ‘Survivor’ finale, Monday Night Football

Posted Sunday, December 17, 2017 by RODNEY HO/rho@ajc.com on his AJC Radio & TV Talk blog With Christmas Eve falling on a Sunday, the usual Sunday night series are not introducing new episodes. Instead, you’ll get your usual array of classic films such as “It’s a Wonderful Life” (NBC), &ldquo...
‘SNL’ crew trims Christmas tree with Trump’s ‘haters and losers’
‘SNL’ crew trims Christmas tree with Trump’s ‘haters and losers’

“War is over, if you want it,” John Lennon sang in “Happy Christmas.” Alec Baldwin’s Donald Trump character had a new twist to an old song. “The war on Christmas is over,” Baldwin’s character said to open “Saturday Night Live” on NBC. “It will soon be replaced by the war with North Korea...
12 Days of Christmas Day 4: Tickets to Band of Horses at the Roxy
12 Days of Christmas Day 4: Tickets to Band of Horses at the Roxy

So who wants to spend New Year’s Eve with Band of Horses? For Day 4 of my 12 Days of Christmas giveaway, the fine folks at the Coca-Cola Roxy have given me a pair of tickets to the Band of Horses and Futurebirds show at 9 p.m. Dec. 31. The bands also perform on Dec. 30, so if you’re interested in buying tickets to either night...
12 Days of Christmas Day 3: Tickets to Steve Earle at City Winery
12 Days of Christmas Day 3: Tickets to Steve Earle at City Winery

On the third of my 12 Days of Christmas giveaway, I’m going to send someone to check out Steve Earle at City Winery. He’s playing a few dates at the venue, but these tickets are for the 8 p.m. Jan. 4 performance with Mike Mattison of Tedeschi Trucks Band. (To purchase tickets, or to check out the City Winery calendar, ...
Brothers launch black superhero comic books
Brothers launch black superhero comic books

Even at a time when superheroes have taken the helm of Hollywood, the upcoming “Black Panther” film, partially shot in Atlanta, commands special attention. Acclaimed filmmaker Ryan Coogler directs Chadwick Boseman as Marvel Comics’ African prince turned high-tech hero opposite such actors as Michael B. Jordan and Oscar-winners Angela...
More Stories