You have reached your limit of free articles this month.

Enjoy unlimited access to myAJC.com

Starting at just 99¢ for 8 weeks.

GREAT REASONS TO SUBSCRIBE TODAY!

  • IN-DEPTH REPORTING
  • INTERACTIVE STORYTELLING
  • NEW TOPICS & COVERAGE
  • ePAPER
X

You have read of premium articles.

Get unlimited access to all of our breaking news, in-depth coverage and bonus content- exclusively for subscribers. Starting at just 99¢ for 8 weeks

X

Welcome to myAJC.com

This subscriber-only site gives you exclusive access to breaking news, in-depth coverage, exclusive interactives and bonus content.

You can read free articles of your choice a month that are only available on myAJC.com.

MTV returns to live TV with ‘TRL’-style show


MTV’s “Total Request Live” is coming back to the network after going off the air almost 10 years ago, but only in spirit.

Adweek reported that the president of MTV, VH1 and Logo, Chris McCarthy, is planning to launch a daily live show tentatively called “MTV Live.”

>> Read more trending news

The move is one of McCarthy’s efforts to increase viewership of the network in the 18-34 ratings, a coveted age group for advertisers. McCarthy became president of MTV in October, having improved ratings and performance for VH1 and Logo earlier. 

Related: Ludacris to host 'Fear Factor' reboot on MTV

“MTV Live” is going to be broadcast out of the network’s Times Square studio space, which has been renovated to be double in size from the smaller space seen in “TRL,” which ran from 1998 to 2008.

The addition to programming comes as MTV is set to air a reboot of “Fear Factor” hosted by Ludacris and has introduced gender-neutral categories to its new MTV Movie & TV Awards.

Related: MTV revamps Movie Awards to include TV, gender-neutral categories

The new live show is set to air daily for three to four hours and include “a mixture of music and other elements,” according to AdWeek. The live show is part of McCarthy’s effort to bring MTV back to its status as a culture maker.

“That ability to be live, in culture — not responding to it but driving it — is where we belong,” he said.

“MTV Live” premieres June 12.


Reader Comments ...


Next Up in Living

The Temptations bass player Kerry Turman dead at 59
The Temptations bass player Kerry Turman dead at 59

Kerry Turman, a bass player for the iconic rhythm and blues group The Temptations, has died, according to a post on the group’s Facebook page. KFVS reported that Turman, 59, was pronounced dead Sunday morning after performing at the Show Me Center in Cape Girardeau, Missouri, on Saturday. The group confirmed the news Sunday in posts...
VIDEO: Promo released of ‘Dirty Dancing’ remake
VIDEO: Promo released of ‘Dirty Dancing’ remake

ABC’s remake of the iconic 1987 movie “Dirty Dancing” is coming to the small screen in May, and fans of the original are getting to see a preview. People reported that the first promo video of what’s being called a three-hour musical event was released Tuesday. The story is the same as the original film, in which Frances &ldquo...
How your selfie could affect your life insurance
How your selfie could affect your life insurance

A selfie reveals more than whether it’s a good hair day. Facial lines and contours, tiny droops and dark spots could indicate how well you’re aging, and, when paired with other data, could someday help determine whether you qualify for life insurance. “Your face is something you wear all your life, and it tells a very unique story...
HarperCollins: 200 years of literature and potboilers
HarperCollins: 200 years of literature and potboilers

HarperCollins knows how to sell books. The global publishing house demonstrated its skill in 2015 with its ballyhooed release of Harper Lee’s second novel, “Go Set a Watchman,” published more than 50 years after her debut effort, “To Kill a Mockingbird.” The new novel promptly sold 1.6 million copies. If the New York-based...
5 reasons why Edgewood Avenue never fails on a Friday night (or any night of the week)
5 reasons why Edgewood Avenue never fails on a Friday night (or any night of the week)

Edgewood Avenue has arguably become one of the most trendsetting corners in Atlanta. Actually, that designation has been a long time coming. The Martin Luther King Jr. National Historic Site, which consists of a visitor center devoted to the civil rights icon, the historic Ebenezer Baptist Church, the King grave and eternal flame, the Freedom...
More Stories