Why are Hawaiian poke bowls such a hit in Atlanta?


The Hawaiian dish known as poke is one born from proximity to Pacific waters, where abundant fish are fresh, clean and perfect for eating raw. As the chef Sam Choy told Honolulu Magazine several years ago, families like his were once fond of making poke almost entirely from foraged, seaside ingredients: seaweed from a river mouth, nuts from the Kukui tree, salt dried from seawater, and cubed, raw fish, plucked from the ocean.

Today, that simple dish is inspiration for hundreds of newish restaurants across the country, including well over a dozen in metro Atlanta. The latest include Poke City (11720 Medlock Bridge Road, Johns Creek. 770-817-0526; 931 Monroe Drive, Atlanta. 404-875-0800, gopokecity.com), where a bowl of lean, clean tuna, edamame, seaweed salad, and brown rice topped with Hawaiian sea salt and furikake is a healthy-feeling pleasure. Things get a little fancier at Bowl Lab (3621 Vinings Slope, Atlanta. 770-371-2695, atlbowllab.com), where the signature options include the Hotlanta bowl, with spicy tuna, spicy crab, kale, jalapeno, sweet corn, pickled ginger, wasabi and several other ingredients. The national chain Poke Bar already has five locations in the area, including the most recent in Edgewood (1220 Caroline St., Atlanta. 404-996-6684, ilovepokebar.com); eight more are coming.

Why is this trend exploding here? The key draw for diners seems to be versatility. Whether you add avocado or pickled cucumbers when you order, the pleasure of eating lightly seasoned, lean raw fish in a casually composed bowl is mostly inarguable.

That doesn’t have much to do with Atlanta, of course. You won’t find any of these poke shops promising to serve Georgia fish and seafood. There are good reasons we don’t have stories of Appalachian families sitting down to creek-side meals of raw trout bowls. This is a dish ideal for Pacific tuna.

Where exactly is all this cheap, fresh raw fish coming from? I reached out to about a half-dozen poke restaurants with locations in the Atlanta area, both locally owned upstarts and nationwide franchised chains. By the deadline for this story, none had responded to questions about sourcing.

Their reluctance doesn’t really surprise me. The trendiness of poke bowls depends largely on competitive costs, that it costs about as much as a bowl from Chipotle, rather than, say, a chirashi don bowl from the fancy sushi joint down the street that flies in its fish from Tsukiji Market in Tokyo. To make that price work, you can’t be too picky about the source.

We’re lucky that Atlanta has a thriving dining scene that bustles with choices and continues to attract new concepts. But if you, like me, care about sourcing, ask where the fish comes from. If they can’t tell you, there are plenty of restaurants that will. 

Check out what the AJC Fall Dining Guide 2017 has to offer:

•What do you think of these restaurants? 10 reader-requested reviews for Atlanta and beyond 

•How can I meet people who love to eat? Atlanta dinner clubs combine chatter with chow 

•What’s your favorite metro Atlanta restaurant? AJC food editor Ligaya Figueras answers 

•What are the hottest cocktail trends in Atlanta? 

•Which Atlanta bars are best for a classic cocktail? 

•Which new bars in Atlanta will most tempt you? 

•How are Atlanta breweries changing for the better? 

•What’s the deal with...all the metro Atlanta food halls? 

•What’s the deal with...all the metro Atlanta rolled ice cream?

•What’s the deal with...the metro Atlanta steakhouse boom? 

•What’s the deal with...all the poké in metro Atlanta? 

•Video: Burning questions with Bob Bost

•Video: Burning questions with Tiffanie Barriere

•Video: Burning questions with Bryan Furman

•360 Video tour of Bacchanalia

•360 Video tour of Kimball House

•360 Video tour of Gunshow

•360 Video tour of Spring


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