What beer fans should know about Mercedes-Benz Stadium


Atlanta Falcons and Atlanta United fans who are craft beer lovers will be happy to know that Mike Gomes is a craft beer lover, too.

Gomes is the senior vice president of fan experience at AMB Sports & Entertainment, the parent company of the Falcons and United. And he’ll have a big hand in what beers you’ll find at Mercedes-Benz Stadium.

Since moving to Atlanta, after more than 20 years with Walt Disney Parks and Resorts, Gomes has been eagerly exploring the area’s growing number of big and small breweries — including the likes of Creature Comforts, Jekyll, Monday Night, SweetWater and Terrapin, which you’ll find at the stadium.

“I will talk beer with anyone,” Gomes said during a recent chat about the beer program at Mercedes-Benz. “Obviously, beer is consumed at sporting events. It’s a fun day out with friends and family, and you want to have a couple of beers.

“So we wanted to make sure we had the infrastructure in place to support your ability to get the type of beer you may want at the maximum freshness and quality, and what we feel is a good, fair price, without having to wait too long. We’ve tried to build our whole beer program around those principles.”

To that end, the number of beer taps has grown from 30 at the Georgia Dome to 1,264 at Mercedes-Benz. And the types of beer on offer range from mass-market brands, such as Bud Light and Stella Artois, to specialty brands, such as Goose Island and Ballast Point, plus a half-dozen Georgia craft brands.

RELATED:

“The overall draft technology has continued to improve, so that we can serve beer across the entire stadium in a way that pours well and pours fresh from event to event,” Gomes said. “I’ve been part of the team that’s gone through the placement of every single one of those taps to try to make sure that we have a nice balance from concession stand to concession stand, quadrant of the stadium to quadrant of the stadium, and concourse to concourse. And that’s so fans don’t have to hunt for the type of beer they’re most interested in.”

That said, Gomes allows that Falcons fans tend to favor light beers like Bud, Coors and Miller, and there will be plenty available to satisfy them. But what may be the best news of all is the pricing, which starts with a 12-ounce domestic draft for $5, and tops out at a 20-ounce premium draft or 16-ounce premium can for $9.

As far as the future, Gomes will be looking at what sells, and will add in-demand beers accordingly. “We may not have Scofflaw in the building, right now, but I’m a guy who’s drinking Basement IPA,” he said. “And if that continues to be hot, maybe that’s another beer you’ll see here.”



Reader Comments ...


Next Up in Food

Is this the best chocolate chip cookie you can buy in Georgia?
Is this the best chocolate chip cookie you can buy in Georgia?

A quarter-pound of cookie so delectable they named it evil has been named the best chocolate chip cookie in Georgia. Tripping.com, one of the largest vacation rental sites in the world, listed Muss & Turner’s wickedly good chocolate chip cookie, the evil cookie, as the best chocolate chip cookie in Georgia on its “Best Chocolate...
Two Atlanta restaurants make Top 100 list for best classic restaurants
Two Atlanta restaurants make Top 100 list for best classic restaurants

There is nothing like a classic. That sentiment especially applies to some of America’s oldest, most esteemed restaurants. Atlanta happens to hold claim to two of the most tried-and-true places to eat in the U.S., according to FSR Magazine. Atkins Park and Mary Mac’s Tea Room both made the magazine’s annual list of Top 100...
Thrillist named this reliable Atlanta gas station spot as the best fried chicken chain in America
Thrillist named this reliable Atlanta gas station spot as the best fried chicken chain in America

There are plenty of reputable options if you want to pull up to a drive-thru and devour some crispy, golden chicken, i.e. KFC and Popeyes. However, an unsuspecting alternative you might have ignored at your last gas tank fill-up has been crowned the true bastion of fried chicken. Krispy Krunchy Chicken, established in 1989 in LaFayette, Louisiana,...
Get details about The Whitley’s new chef and restaurant plus other top metro Atlanta dining news from the week
Get details about The Whitley’s new chef and restaurant plus other top metro Atlanta dining news from the week

The Whitley Executive Chef Marc Suennemann / Photo courtesy of The Whitley The Ritz-Carlton Buckhead, which rebranded as The Whitley in December, has named a new executive chef and provided details about its new restaurant. Marc Suennemann is managing culinary operations for the 507-room hotel, overseeing the culinary team and overseeing...
7 Instagram-worthy brunch spots in Atlanta
7 Instagram-worthy brunch spots in Atlanta

Undoubtedly, many Atlantans' (and those visiting) include brunch in their scheduling for the weekend. Whether with friends, after church or as a hair of the dog treatment - brunch can accommodate all needs. But brunch isn't only about the food these days, it's about the full experience: how you dress, the atmosphere, the cutesy beverages and most of...
More Stories