UPS trucks to get Taylor Swift treatment


UPS will turn some of its iconic brown delivery trucks into rolling billboards for pop singer Taylor Swift under an unusual deal announced Friday.

Starting this weekend, Swift’s mug will be plastered on the sides of the trucks as a promotion for the singer’s upcoming album, “reputation,” which is scheduled for release in November.

Trucks plugging the album will initially appear in Atlanta, Nashville and New York City, according to the announcement.

The deal goes beyond advertising. Sandy Springs-based UPS said people who take a picture of one of the Swift-branded trucks “at a safe distance” and tag @ups and #TaylorSwiftDelivery in their social media post “may receive an improved opportunity to buy Taylor Swift tickets.”

UPS also is taking pre-orders of the album through its own website and offering concert trip packages as sweepstakes prizes for people who order. The company said it will be the “official delivery partner” for Swift and will get the new album to retailers “at a precise moment in time,” along with making deliveries of online orders to consumers.

UPS says it has worked with Swift since 2006, when the singer was 16 and launched her first single “Tim McGraw.”

MYAJC.COM: REAL JOURNALISM. REAL LOCAL IMPACT.

AJC Business reporter Kelly Yamanouchi keeps you updated on the latest news about Hartsfield-Jackson International Airport, Delta Air Lines and the airline industry in metro Atlanta and beyond. You'll find more on myAJC.com, including these stories:

Never miss a minute of what's happening in local business news. Subscribe to myAJC.com.

In other news:



Reader Comments ...


Next Up in Business

Coca-Cola aims to recycle all of its packages by 2030
Coca-Cola aims to recycle all of its packages by 2030

Coca-Cola has embarked on a global initiative to collect and recycle every bottle or can it sells by 2030. The company also aims to modify its packaging to constitute 50% of recyclable material by 2030. The announcement by the soft-drink company is part of a campaign dubbed “World Without Waste” that aims to recycle all plastic, aluminium...
Georgia small business most vulnerable to shutdown, study says
Georgia small business most vulnerable to shutdown, study says

If the government shutdown continues, the impact on Georgia will be worst among small businesses who need federal help, according to a quick survey by a Washington, D.C.-based data research company. Georgia has the highest average small business loan size of all states: $459,133, according to WalletHub, a Washington, D.C.-based company offering consumer...
Amazon raises monthly Prime membership rate
Amazon raises monthly Prime membership rate

The monthly membership fee for Amazon Prime rose Friday from $10.99 to $12.99. Company officials said the annual membership will remain at $99 dollars. Monthly customers do not get access to Amazon Video, which costs $8.99 a month. The last Prime subscription hike came in 2014, when Amazon increased its yearly membership from $79 to $99. The e-commerce...
Top tips for selling your old stuff on eBay (and actually making cash)
Top tips for selling your old stuff on eBay (and actually making cash)

Too much clutter, too little money, too many gifts you didn't like... an eBay auction is one of the simplest solutions to all three issues. If your trash might be someone else's treasure, an eBay business is simple to start and accessible to just about anyone. "It has low start-up costs and it can be started out of your home," noted the ...
After mauling, Delta tightens emotional support animal restrictions
After mauling, Delta tightens emotional support animal restrictions

In the wake of a horrific mauling of a Delta passenger by another traveler’s emotional support dog last year, Delta is tightening restrictions on emotional support animals in flight. To travel with an emotional support animal, starting March 1 Delta Air Lines will require a “confirmation of animal training” form signed by the...
More Stories