The last name in fashion: surnamed Coca-Cola bottles


Insert your last name……here.

Coca-Cola is rolling out its personalized pop bottles again this year with a new twist — last names.

For a few years, the Atlanta soft drink company has been selling 20-ounce bottles of Coca-Cola, Diet Coke and Coke Zero with folks’ first names on them as part of a summer marketing campaign.

But this is the first time last names are being featured as well on its products in the U.S., the company said.

Coke said it is also adding two more brands to the campaign, Cherry Coke and Coca-Cola Life.

The latter is a hybrid reduced-sugar brand augmented with the sweetener stevia. Coke recently said it is dropping the brand in the UK, but said it is keeping the brand going in the U.S.

For those who want to get even more personal, Coca-Cola offers to personalize 8-ounce glass bottles — at $5 a pop — for special events such as graduations, weddings and family reunions. Visit ShareaCoke.com.



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