Forbes has reported on Sideqik's unique business model so we explored the nuts and bolts. While software as a service (SaaS) is nothing new, Sideqik is putting their own spin on it.
The Model:
- SaaS facilitates the delivery of incremental value to customers, allowing the vendor to adjust their prices over time.
- Usually price increases generally occur after new utility has been provided to the customers.
- A hybrid is emerging- combining transaction pricing with a standard SaaS subscription price. This is being called "TranSaaSion."
- This variable pricing methodology allows TranSaaSion vendors to scale their revenue in close correlation with the utility they deliver.
- Four companies which utilize this business model include: Sideqik, Vitrue, AppFolio and Invoca.
- Sideqik bases pricing on the size of the digital audiences served by their respective solutions.
Read more from Forbes.
The Scoop on Sideqik:
- A partnership platform for marketers.
- They aim to grow client's customers and revenue by connecting them with partners, launching collaborative cross-promotions, and measuring the effectiveness of your partnerships using the first Together Marketing platform.
- Kurt Uhlir, co-founder & CEO. Read his recent coverage in Tech Hustlers.
- Jeremy Haile, co-founder. Find out more about the team.
- Located in the Atlanta Tech Village.
- Named 1 of 3 Break-out Digital Atlanta Start-Ups by The Atlanta Interactive Marketing Association.
- One of three Finalist in the 2013 Technology Association of Georgia Business Launch Competition.
- See them in the news: Tech Cocktail, SouthernAlpha, Invest Atlanta, and Website Magazine.
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