Delta launching SkyMiles partnership with Lyft


Delta Air Lines is launching a frequent flier program partnership with ride-hailing service Lyft, allowing travelers to earn miles for Lyft rides. 

Through the partnership starting Wednesday with Delta’s SkyMiles program, travelers can also get bonus miles for rides to and from the airport where Lyft operates. 

To earn the miles, Delta frequent fliers must link their Lyft account with their SkyMiles account through a website. The partnership allows SkyMiles members to earn 1 mile per dollar spent on Lyft rides and 3 miles per dollar spent on Lyft airport rides. New Lyft users who sign up through the Delta partnership can also get a $20 ride credit. 

The deal with Lyft comes after Delta struck a SkyMiles partnership with Airbnb and an alliance with Clear for expedited security screening

“Ride-sharing was an area we were clearly missing,” said Sandeep Dube, vice president of customer engagement and loyalty for Delta. He said customer research “indicated that our customers wanted us to partner in that space.” 

Other airlines have already partnered with ride-hailing giant Uber.

United Airlines in 2014 struck a partnership to offer Uber rides through United’s mobile app, and American Airlines last year struck a partnership to integrate a “Remind me to Uber” option for customers who book flights. 

Dube said Delta opted to strike an exclusive partnership with Lyft  because Lyft “could provide a lot more value back to our customers.”

While discussions on a partnership had started before recent news about problems Uber is facing and a #deleteUber campaign, “we obviously look at the cultural fit and Lyft is very customer-focused and very, very employee-centric,” Dube said. 

The Lyft partnership also comes as Delta CEO Ed Bastian seeks to focus on catering to millennials. 

“We have to appeal to the needs of a new generation,” Bastian said last year as he stepped into the CEO position, also noting that half of Delta’s employees will be millennials by the end of this decade. 

“There’s no other loyalty program that can cater to the needs of the millennials as much as SkyMiles with Airbnb, with Lyft, with Clear,” Dube said.

MYAJC.COM: REAL JOURNALISM. REAL LOCAL IMPACT.

AJC Business reporter Kelly Yamanouchi keeps you updated on the latest news about Hartsfield-Jackson International Airport, Delta Air Lines and the airline industry in metro Atlanta and beyond. You'll find more on myAJC.com, including these stories:

Never miss a minute of what's happening in local business news. Subscribe to myAJC.com.

In other Business news:


Reader Comments ...


Next Up in Travel

How to save yourself a (snow)pile of cash

With a whiff of winter in the air, skiers' thoughts naturally drift to snowy mountains, fireside après-ski drinks and the macroeconomic concept of inelastic demand - used to describe products for which price can increase astonishingly, regardless of supply, without hurting demand. This is especially true of daydreamers who want to take their...
Special effects are added to Queen Mary’s ghost tour
Special effects are added to Queen Mary’s ghost tour

LOS ANGELES — The Queen Mary, a retired ocean liner that has become a floating hotel in the Long Beach harbor, has turned to the type of special effects made famous in Hollywood to try to boost visitor numbers. For more than 15 years, the ship has offered a ghost tour — dubbed the Ghosts and Legends Tour — to draw and scare fans who...
How to pack the perfect traveling art studio
How to pack the perfect traveling art studio

Finding the time to create meaningful art on the road can be a challenge all by itself. Making room for all of your favorite supplies is another hurdle altogether. This fact was driven home to me quite clearly during a fairly intense creative awakening over the past year. As someone who enjoys creating with a variety of materials per piece, I look...
A complicated race to the best cruise Wi-Fi
A complicated race to the best cruise Wi-Fi

Seemingly every cruise line now wants to offer its guests the fastest Wi-Fi internet connection at sea, but the reality of doing so is not so cut and dried.  The reason why is not dissimilar to the struggle to find bars on our cellphones: Wired is still more reliable than wireless. When on land, even Wi-Fi connections are primarily terrestrial...
What you need to know about the new ID law and travel

In the past several months, there has been plenty of conversation about the Real ID Act and how it will affect air travelers. Passed by Congress in 2005, the act is intended to prevent identity fraud, and starting on Jan. 22, 2018, flyers who reside in some states, even if they’re flying domestically, will need identification other than a driver&rsquo...
More Stories