Delta again sponsors Atlanta Falcons


Delta Air Lines has announced its official return as a sponsor of the Atlanta Falcons, eight years after dropping a past sponsorship of the football team.

The Atlanta-based airline said it will be the official carrier of the Falcons, Atlanta United and Mercedes-Benz Stadium through the 2021 season.

Part of the deal is the already-unveiled Sky360 Club at the football stadium, a 25,000 square-foot club on the field level that has access to the field during games. The partnership also includes advertising at the stadium and other marketing on social media.

The airline did not disclose how much the sponsorship is worth.

Delta already sponsors the Atlanta Braves and the Atlanta Hawks, and says this move makes it a sponsor of all of the city’s major professional sports teams and is “continuing to deepen its ties with Atlanta,” where its headquarters and largest hub sits.

But the airline pulled out of its sponsorship of the Falcons in 2009, saying at the time that it was aligning more with baseball.

“Our customer research tells us that baseball is highly aligned to our customers’ interest,” a Delta spokesman said at the time. At the time, the Falcons’ vice president of marketing said selling advertising in the recession of that period was a struggle and said overall advertising revenue was down.

That same year, AirTran Airways launched a sponsorship of the Falcons and painted one of its planes black and red with the team’s bird logo on the tail. After Southwest Airlines acquired AirTran, it became the official airline of the Falcons.

But even while another airline sponsored the team, Delta continued to carry the Falcons on charter flights.

MYAJC.COM: REAL JOURNALISM. REAL LOCAL IMPACT.

AJC Business reporter Kelly Yamanouchi keeps you updated on the latest news about Hartsfield-Jackson International Airport, Delta Air Lines and the airline industry in metro Atlanta and beyond. You'll find more on myAJC.com, including these stories:

Never miss a minute of what's happening in local business news. Subscribe to myAJC.com.



Reader Comments ...


Next Up in Business

This app could reduce the dangers of concussions in young athletes
This app could reduce the dangers of concussions in young athletes

Startup of the week: Who they are: PRIVIT What they do: Their app seeks to keep young athletes safer by helping coaches and trainers report and properly treat concussions and other injuries and medical conditions. Why it’s cool: There’s been plenty of buzz recently about the dangers of concussions in impact sports — including the...
The future is here: Augmented reality apps to use on iPhone or iPad

With the release of an updated mobile operating system in October, Apple’s new augmented reality platform is ready for take-off. The first generation of AR apps is available in Apple’s App Store, allowing millions of iPhone and iPad users to view three-dimensional computer-generated graphics on top of a user’s real-world view. With...
Why I’m skipping wireless charging on my iPhone 8 Plus

I’ve had the iPhone 8 Plus for about a month now, and while on launch day I thought I’d be most excited about wireless charging, I’ve found I’ve abandoned my wireless charger in favor of fast charging. I’ve come to like wireless charging when I’ve used Samsung’s phones, as it’s quite speedy, but Apple...
Rock out with sporty-designed headphones
Rock out with sporty-designed headphones

Listening to a Tom Petty music marathon is great, but making it better in my world was hearing the legendary music on the Soul X-TRA over-the-ear wireless (Bluetooth) headphones. The headphones smooth sound, comfort, and the sporty design were all much appreciated. The sound is promoted as “Advanced HD drivers and circuitry design for a balanced...
All data moving across Wi-Fi networks could be susceptible to hacking
All data moving across Wi-Fi networks could be susceptible to hacking

Home and corporate Wi-Fi networks — and all the data, photos and messages transmitted across them — could be vulnerable to hackers, according to a computer security researcher in Belgium. The vulnerability is in WPA2, the main protocol that protects Wi-Fi networks. Hackers can use a technique known as key reinstallation attacks, or Krack...
More Stories