breaking news

Teens accused in Etowah High School threats indicted

Coke pulling plug on Life brand in UK


Coca-Cola is dropping its low-sugar Coke Life brand in the United Kingdom after sales of the distinctive green-labeled drinks fizzed out.

London’s Daily Mail, among others, reported that the drink will disappear from store shelves in England and other parts of the UK in June.

Coke said Coke Life lives on in the United States, however.

“Since its launch in 2014, Coca-Cola Life has been performing well in the U.S. market. We continue to invest in the brand, expand availability and packaging diversity nationally,” a Coca-Cola spokesperson said in an emailed statement.

Coke and industry players blamed consumer confusion in the UK over where the drink fits in the line-up of drinks, as well the decision to scrap several sizes of cans and bottles, according to press reports.

The UK move could be bad news for two of Coke’s recent strategies to produce drinks with less sugar and smaller servings. The strategy has been the Atlanta beverage giant’s answer to slowing soda sales and complaints that its products are contributing to obesity.

Coke launched Life over two years ago as a healthier alternative to its traditional colas. The cola uses a hybrid mix of sugar and stevia leaf extract to produce drinks with about 35 t0 45 percent fewer calories, depending on the market.

According to the overseas news reports, the green cans and bottles initially came with 35 percent fewer calories than regular Coca-Cola, same as in the United States. But after two years of falling sales, the company cut the sugar level to roughly half as high as traditional Coke.

Last year, sales of Coca-Cola Life fell by 58 percent in the UK after the company scrapped several sizes of cans and bottles, the Daily Mail reported, citing a trade magazine, The Grocer.

Meanwhile, sales of Coca-Cola’s no-calorie versions, Coca-Cola Zero Sugar, have grown significantly, the newspaper reported. Coca-Cola plans to boost its investment in that brand in the U.K., the newspaper said.



Reader Comments ...


Next Up in Business

5 fast facts that will help make filling out FAFSA a breeze
5 fast facts that will help make filling out FAFSA a breeze

It's that time of year again when parents and college or college-bound students fill out the FAFSA (Free Application for Federal Student Aid). The idea of wading through a form – especially one that requires financial information – is definitely not an appealing idea, but the FAFSA could be a tremendous help in getting your student...
Companies drop liquor at holiday parties amid sexual harassment saga, study says
Companies drop liquor at holiday parties amid sexual harassment saga, study says

As sexual harassment scandals remain at the forefront of the nation's collective conscious, many companies across the United States aim to cut down on any possibility of such occurrences at holiday parties by removing alcohol from the festivities. Challenger, Gray & Christmas, a Chicago-based consulting firm, conducts an annual survey of American companies...
AT&T picks Georgia to test ‘gigabit’ internet over power lines
AT&T picks Georgia to test ‘gigabit’ internet over power lines

Telecom giant AT&T has picked Georgia to test a new technology to distribute super-fast internet signals via power lines. AT&T said its Project AirGig could someday deliver “gigabit” speeds to rural and urban areas near above-ground power lines without building new broadcasting towers or burying new fiber optic cable. AT&T, in partnership...
Atlanta’s Arby’s announces expansion to Egypt
Atlanta’s Arby’s announces expansion to Egypt

Atlanta-based fast food chain Arby’s will open 50 restaurants in Egypt beginning next year. The company reached an agreement with Egyptian restaurant operator and promoter of international brands, Vantage Egypt for Tourism and Entertainment, to introduce the Arby’s brand in Egypt. “We are excited to welcome Vantage Egypt in to the...
Clayton fights loss of Hartsfield-Jackson jet fuel sales tax revenue
Clayton fights loss of Hartsfield-Jackson jet fuel sales tax revenue

A fight over who gets to keep Clayton County sales tax revenue from jet fuel at the world’s busiest airport started with Delta Air Lines arguing that the airport should by law get the money, and led to a clarification of a federal policy affecting airports across the nation. But Clayton has filed a federal appeal and is arguing that losing the...
More Stories