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5 things to remember when buying Adele tickets

Hoping to score tickets to the upcoming Adele concert at Philips Arena ? Good luck!


As most savvy ticket buyers know, getting a seat at the hottest shows can be a challenge. Experts advise getting in on the presale action, but as Adele fans already know that doesn't always help.

Read More: Adele announces US tour dates including Atlanta

On Wednesday, North American buyers who received a presale code by registering at still had to wait in "line" to purchase tickets -- some as long as an hour and half -- and that still didn't guarantee they would get seats. Fans posted screen images on Twitter as they waited.

If the presale was any indication, anyone who is planning to buy a ticket when sales open to the general public had better be prepared. Here are a few reminders on how to maximize your chances for ticket buying success.

Related: Review of Adele's new album "25"

If you start looking for alternate ticket sources, a web search will turn up plenty of alternatives. But remember, Ticketmaster is the authorized seller and if you're going to buy from a secondary seller, make sure you read all the fine print to avoid scams. Here are some tips from Fan Freedom:

Pay attention to URLs: When buying tickets directly from a venue, check the website's URL to ensure you don't get duped by an imposter.

Use reliable sellers: Brokers like and have tickets at prices higher than face value, but not as high as you may pay for leftovers from the public sale or VIP packages. Bryson Meunier of suggests checking company ratings with the Better Business Bureau and verifying ticket brokers are members of the National Association of Ticket Brokers , whose Code of Ethics requires members to adhere to basic consumer protections.

Check your ticket vendor's guarantee policy: According to Fan Freedom, secondary ticket sellers like Stub Hub, TicketsNow , Ace Ticket and All-Shows guarantee every ticket sold on their sites and will replace them or provide refunds to consumers if they receive the wrong ticket, their tickets are invalid or an event is canceled. This may not be the case for all online ticket sellers.

Read the fine print: Just as when you are buying from Ticketmaster, ticket limits and credit card entry restrictions may apply to tickets purchased from secondary sellers as well. Be sure you know the restrictions that apply to the tickets you are buying no matter which website you buy them from.

Rate your deal: To determine if you're getting a good deal, check online ticket  aggregators like , which offers Deal Score, a proprietary system that analyzes and rates available ticket for sale online to show you which ones offer the most value for the money. It also provides a link directly to Ticketmaster's official box office so you can check there for available tickets instead of using a secondary seller.

Buy with a credit card: Regardless of where you buy  tickets, be sure to use a credit card so you can dispute any unfair or unauthorized charges.

Know the fees. This isn't always easy since fees tend to change with the wind. There are buyer fees, shipping fees and fees that don't seem to be for any reason other than charging a fee. Pay attention to your subtotal, says Fan Freedom, as it can change throughout the ticket buying process.

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About the Author

Nedra Rhone has been a features reporter with the AJC for 10 years. She’s written about everything from fashion to food to news.