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The Limited closes all of its 250 stores nationwide

Another retail chain is out for the count.

On Sunday, The Limited quietly closed all of its brick and mortar retail stores nationwide.

A company spokesman told the Associated Press  that the closures would include 250 retail stores and 4,000 jobs, including seasonal and temporary positions. Metro area locations once included stores at Lenox Square, Perimeter Mall, Northlake Mall and Mall of Georgia.

The chain, based in New Albany Ohio, was founded in 1963 by Leslie Wexner. Since 2010, the company had been owned by Sun Capital Partners, a private equity firm. The Limited had already begun shutting down some stores in recent weeks offering discounted merchandise through Sunday.

At its height, the Limited operated about 750 stores and had more than $1 billion in sales, reports the Columbus Dispatch . But in recent years, the company had struggled to stay relevant, introducing collections such as the Limited Scandal Collection, inspired by the character Olivia Pope from the hit ABC drama, "Scandal," to appeal to modern women.

The Limited did not confirm the details of the closing until Friday, though the move has been anticipated for weeks. In a statement, company officials said the store would continue online sales , but much of the merchandise online was marked as final sale and had limited quantities.

Several other retailers, including Macy's, have recently announced store closures due to weak sales


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About the Author

Nedra Rhone has been a features reporter with the AJC for 10 years. She’s written about everything from fashion to food to news.