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Nieces of Tory Burch bring handbag collection for young women to Atlanta pop-up


Last fall, a new generation of designers with fashion in their genes came to the rescue of their millennial sisters.

Neely and Chloe Burch, nieces of Tory and ex-husband Chris Burch, launched their eponymous line of leather goods in September. This summer, the NYC-based duo behind the brand Neely & Chloe is traveling across the country to bring their wares to consumers.

Housed in an Airstream, the mobile store makes a stop in Atlanta Friday, July 14 through Saturday, July 15 at Westside Provisions District. The store will feature the full summer collection.

The Burch sisters, both in their mid-twenties, set out to create a line of handbags and shoes for young women with high style and modest budgets. They focus on creating classic silhouettes that won't become dated after a few seasons and they believe in using high-quality materials that will last forever. Because they sell through a direct-to-consumer model, they avoid the upcharge of a middleman. All Neely & Chloe items are priced less than $300.

This season, the offerings includes a tote, satchel, backpack and hobo in a mix of canvas and leather, priced from $228 - $288.  There is also a saddle bag and clutch in suede and other classic styles, like the Day Bag or small and large totes in pebbled leather. Smaller leather goods include travel wallets, mini wallets, pouches and more.

Noticeably absent from their designs is any type of branding logo. The young designers want to offer their customers the opportunity to create their own one of a kind luxury item. An on-site personalization station, allows customers to have their purchases embossed in their choice of five different colors (gold, silver, rose gold, white or charcoal) or add a selection of characters to their items.

Visit The Neely & Chloe pop up from 10 a.m.- 9 p.m. on Friday, July 14 - Saturday, July 15 at Westside Provisions District, 1100-1210 Howell Mill Road, Atlanta. 



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About the Author

Nedra Rhone has been a features reporter with the AJC for 10 years. She’s written about everything from fashion to food to news.