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Here's how pie in the face raises money for Children's Healthcare of Atlanta

Ringling Bros. and Barnum & Bailey and Chick-fil-A Atlanta are inviting “clowns” of all ages to pie themselves (and others) to raise money for Children’s Healthcare of Atlanta. People can make a pie using shaving or whipped cream, take a video, and then post the video on Facebook, Instagram, Twitter or YouTube using #GetPiedforCHOA and #ringlingbros. After getting involved in the fun of getting pied and raising awareness for Children’s, participants are also asked to make a donation.


Ringling Bros. and Barnum & Bailey world-famous Clown Alley demonstrate the proper "pieing" technique as hundreds of circus fans in Dallas, Texas break the Guinness World's Record record for the Biggest Shaving Cream Pie Fight On Earth, Tuesday, July 31, 2012. (Photo by Brandon Wade/Invision for Ringling Bros. and Barnum & Bailey)

For more information and to donate to Children’s Healthcare of Atlanta, visit

“’Pie for Patients’ is a fun, unique way to raise awareness for Children’s Healthcare of Atlanta, which has done amazing work in our community for more than 100 years,” said Brad Timberlake, Regional Vice President for Feld Entertainment’s Southeast Region, in a press release.

Chick-fil-A Atlanta will support “Pie for Patients” by donating $5,000 to Children’s Healthcare of Atlanta. Ringling Bros. and Barnum & Bailey Circus will also donate $20,000 to Children’s Healthcare of Atlanta to support local pediatric patients.  Circus clowns will also be at these four Chick-Fil-A spirit events where 10 percent of proceeds will be donated to the hospital. Customers will get the chance to put on a “Pie for Patients” poncho and get pied on the spot at all Chick-fil-A Atlanta locations that are hosting a Family Event during the Ringling Bros. visits including the four event locations below:

·         January 16 – 475 Howard Simmons Road, Ellijay, 30540 (9-11am)

·         January 19 – 3100 South Cobb Drive, Smyrna, 30080 (9-11am)

·         January 28 – 5450 Peachtree Industrial Blvd., Chamblee, 30341 (6-8pm)

·         February 5 – 2105 Roswell Road, N.W., Marietta, 30062 (6-8pm)

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About the Author

Helena Oliviero joined the AJC in 2002 as a features writer.