The Calvin Klein brand just can't stop breaking barriers.
This time, it's with a women's lingerie campaign featuring the 73-year-old modeling icon, Lauren Hutton.
Hutton appears in the ads shot by Sofia Coppola alongside other celebrities including Rashida Jones and Kirsten Dunst, all of whom range in age from 18 to Hutton's 73.
Here's her video about getting picked up:
The new campaign also comes with a new tagline, "Calvin Klein, or nothing at all."
It's just a few months after the brand made headlines for featuring the all-black, male cast members of the Oscar-winning film "Moonlight" in the men's underwear campaign.
And four years ago, we saw then 44-year-old supermodel Christy Turlington return to Calvin Klein to shoot a women's underwear campaign and fragrance ads 25 years after she did it the first time. That seemed revolutionary at the time, even though Turlington pretty much looked exactly the same as she did two decades earlier (and maybe even better.)
Calvin Klein has always been known to shake things up -- who can forget the Marky Mark and Kate Moss eras -- but with Raf Simons at he helm as chief creative officer, it seems there is a concerted effort to represent the diversity -- age, ethnicity, etc. -- of American culture.