It is has become increasingly difficult to make it through a single week without some news about the Kardashian Klan.
This week, it was mostly Kim Kardashian and the nude selfiegate situtation.
Not to be outdone, Caitlyn Jenner -- ex step-parent to Kim Kardashian -- has some news of her own. Jenner, the former Olympian, is the new face of H&M Sport.
The announcement makes Jenner the newest model/makeup mogul in the family, following her daughters Kylie and Kendall.
Kendall is a model. Kylie has had several makeup collaborations. The sisters share an eponymous clothing line the sells at Bloomingdale's, Nordstrom and Saks Fifth Avenue in Atlanta.
Jenner's H&M announcement, comes just a few weeks after Jenner and MAC announced a collaboration on a special shade of lipstick.
Finally Free is a mid-tone, rosy nude that "champions all ages, all races, and all sexes," according to a press release from MAC.
In addition, 100% of the price of each tube will go to the MAC AIDS Fund Transgender Initiative.
The lipstick goes on sale April 7 for $17 and will likely be in as much demand as its co-creator.