Talk of the Town

Talk of the Town is a blog about life in Atlanta. You’ll find features on people, places and events that local people (and the world) are talking about. Plus, you’ll find newsy scoops on things people should be talking about.

Caitlyn Jenner to model for H&M

It is has become increasingly difficult to make it through a single week without some news about the Kardashian Klan.

This week, it was mostly Kim Kardashian and the nude selfiegate situtation.

Not to be outdone, Caitlyn Jenner -- ex step-parent to Kim Kardashian -- has some news of her own.  Jenner, the former Olympian, is the new face of H&M Sport.

The announcement makes Jenner the newest model/makeup mogul in the family, following her daughters Kylie and Kendall.

Kendall is a model. Kylie has had several makeup collaborations. The sisters share an eponymous clothing line the sells at Bloomingdale's, Nordstrom and Saks Fifth Avenue in Atlanta.

Jenner's H&M announcement, comes just a few weeks after Jenner and MAC announced a collaboration on a special shade of lipstick.

Finally Free is a mid-tone, rosy nude that "champions all ages, all races, and all sexes," according to a press release from MAC.

In addition, 100% of the price of each tube will go to the MAC AIDS Fund Transgender Initiative.

The lipstick goes on sale April 7 for $17 and will likely be in as much demand as its co-creator.

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About the Author

Nedra Rhone has been a features reporter with the AJC for 10 years. She’s written about everything from fashion to food to news.