Atlanta entrepreneurs named among Southern Living’s 50 most stylish southerners

Danielle Rollins is one of four Atlantans named to Southern Living's annual list of the 50 Most Stylish Southerners

Danielle Rollins is one of four Atlantans named to Southern Living's annual list of the 50 Most Stylish Southerners

Four Atlantans have been named to Southern Living’s list of the 50 Most Stylish Southerners.

The annual list includes entrepreneurs, bloggers and other tastemakers who help define Southern style.

Author and lifestyle expert, Danielle Rollins made the 2017 list which noted her new collection of party ready clothing. Rollins said when it comes to style she is a breaker of all rules. “Whether it is personal, entertaining or decorating styles, as long as you do it with authenticity and passion and you pay attention to scale, it is all doable,” she said.

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Mandy Kellogg Rye, blogger and lifestyle guru, recently added a brick and mortar location to her online shop. Waiting on Martha Home opened this fall at Vinings Jubilee and features merchandise that is too limited to sell through her website as well as an artist-in-residence program. It all helped to land Rye on the most stylish list where she described the South as a place that is “so personal it can’t help but bleed into the way you dress.”

Two men also appeared on the list this year, including Dunwoody native Justin Schneider, a former athlete and designer for Adidas. Schneider, who currently lives in Los Angeles, is the founder of Wolf & Shepard, a line of comfortable, European crafted dress shoes for men. For men, Southern style must involve a seersucker suit, he said.

Thomasville native, TJ Callaway, founder and CEO of Onward Reserve, rounded out the list of Atlantans featured. Recognized for his dedication to bringing classic Southern Sportsman style to the masses, Callaway said Southern style is all about authenticity. “It is celebrating who you are and where you come from, rather than trying to be something else like most of the world,” he said.